There's a lot of talk these days around contemporary marketing techniques. For example, pay-per-click (PPC) and search engine optimisation (SEO) are two massive areas that are only growing by the day.
As much as you should be looking into new forms of marketing for your painting business, there's still something to be said for traditional routes. Television, newspaper and radio advertising methods do not have a use-by date, and even though there are now new methods of marketing to invest in as well, these tried and tested methods still hold an important place.
Radio advertising is just one of many forms of marketing available to you as a tradie. While they might not be able to see the awesome work you do with Resene paints, you can at least tell everyone all about it.
Why radio advertising?
81 per cent of the population listen to the radio each week.
Back in 1964, a main named Neil H. Borden published an article called 'The concept of the marketing mix'.
The idea includes main ingredients that are the basis behind any brand or company, and it was later refined until it boiled down to just four concepts: Product, price, place and promotion.
Any brand can make the most of this famous marketing mix by focusing on each 'P' to help reach your target audience. Here's a closer look at each factor in terms of what it might mean for a painter.
When it comes to marketing your business, there are always going to be new and trending platforms, ideas and styles. But then, there will always be a number of truths that will never change.
Here are just three of those marketing ideas that should always serve you well, and will never go out of style!
1. The Pareto Principle
There comes a day in every year where you begin to realise that the long, hot summer is on its way out, and those cooler drizzly days aren't far away.
Fortunately, you can always hold onto that summery feeling by recreating it within your home with nothing more than a few clever paint colour choices and some nifty decorating.
Here's a little inspiration to get you started on a new interior design colour scheme to enjoy that summery feeling throughout the year.
Every day, more than 1.23 billion users log into Facebook to check the latest from their friends, see updates from companies they follow and watch the odd cat video. That's just slightly fewer people than the entire population of China (the world's most populous country).
If you're not already making the most of this free marketing tool, today is the day to create a company account and get sharing. For those who have never used Facebook before, it may pay to ask a friend to sit down with you and show you how this social media platform works. Once you have a solid working knowledge of the basics of Facebook, here's what you need to know to help turn it into a marketing platform for you and your business.