A business card is a staple of modern day marketing, and it's easily one of the smallest and simplest tools in your advertising arsenal as a tradie.
They are relatively affordable and quick to create, so here are a few top tips for your business cards to help boost your business.
What, who, and how to contact you – in that order.
Those are the very basics of any business card. Firstly, it should include a basic explanation of what you do, then offer your name and contact information. One important tip is to include contact details that reach you directly. For example, instead of including a generic company phone number or email address, use your own personal ones. If you have met someone and they want to call you about a job at a later date, they will want to speak to you directly, not anybody else.
When you're craving a splash of colour in your home and want to do something a little different, edgy orange could be the perfect addition.
It's bright and funky and can be used in numerous areas around the home. Here's a little more on this vibrant colour and how you can introduce it to your own interior design scheme.
The colour psychology of orange
As a combination of red and yellow, orange embodies many of the best traits of those two colours. Red is all about passion and stimulation, while yellow is the definition of happiness – together, they create a hue that's as stimulating as it is cheerful!
In 2017, it might be time to think about boosting your marketing efforts and reaching new clients to further promote your brand and business.
If you're looking at the year ahead and aren't sure where to start, consider these three marketing trends that could help you get ahead.
1. Influencer marketing
Influencer marketing is currently booming, and tradies may be in a great position to use it to their advantage.
Regardless of the job you're in, whether that's a trade or an office role, you're always going to want the best for your business.
However, there are a few common cases where you may be doing more harm than good, despite all those efforts! Here are five examples of things you might be doing that may hurt your business in the long run.
1. You work too much
There are now more than 600 million users on Instagram (and counting, according to the site's official statistics page), which is almost double that of Twitter.
Since anyone can use Instagram for free, that's a huge amount of potential new clients at your fingertips that won't cost you a cent. The social platform is particularly good for painters as it is completely focused on beautiful things – and what does a painter create if not beautiful things?
Summer is the perfect time to get a little crafty, and there is a huge range of fun projects for you to try.
Here are just four examples of DIY projects you can complete at home this summer for some fresh home decor and a fun day or two creating something beautiful!
1. Ladder shelf
Ladder shelves are extremely trendy right now, and not particularly hard to make, either!
When you're looking for your next work project, put yourself in your clients' shoes. Think about what they want from a tradesperson, then show them exactly how you tick all the boxes.
Here are five of the top things anyone wants from a tradie, and how you can go about proving that you fit the bill.
1. Positive reviews
Word of mouth is one of the most trusted kinds of marketing out there, so if you can generate positive reviews from past clients, this can greatly help with bringing in new ones.
Even though you might not think of yourself as a marketing savant, tradies are certainly capable of coming up with their own tag lines. You have every reason to put down that hard hat for a few hours to wear your marketing hat and come up with a new tag line.
Here are the top tips for finding one that works as hard as you do.
But first, what is a tag line?