Wallpaper trends for 2013
New wallcovering collections viewed at this years Heimtex were, once again, dominated by design, with feature walls very much in mind.
Visually, there was such an eclectic mix, it became necessary to break the picture down in order to make sense of it.
Product wise there was a lot of blown vinyl collections coming from the European manufacturers such as seen in A+S’s Schoner Wohnen, BN’s Brocante Grandeco’s Saphyr 2, P+S and Rasch, the majority of it being on paste the wall base.
The Italian Mills have the reputation for producing sumptuous heavyweight vinyl collections, many of them majoring in the classic traditional style. Most are produced with in line register print emboss technique that gives a very sophisticated, expensive look to the product. Collections such as Regent by Zambiatti are good examples of this trend.
In the same vein but lighter in weight, are the silk classics such as Satin Rose and Chateau and Vision's Satin and Silks.
Looking now more analytically at the design trends, they are as follows…
Natural stone, brick and wood
Launched in 2011 this collection displays a more industrialized cement slab effects, natural stone walls and realistic wood grains. The manufacturing techniques that now produce these designs lift them above the kitsch looks of the bricks and ivy and wood grains of the seventies. They display realism in the finished product that looks almost 3D in some of the designs.
At Heimtex, this trend had obviously grown in popular appeal as many more mills were creating ranges on this trend. Look to “Elements” from B+N as a good example of this.
They range in scale from narrow small scale pin stripe/chalk stripe effects to bold large scale multi colour pyjama stripes.
They are versatile enough to be used in classic traditional styles such as Regent or in contemporary geometric collections such as Frequency.
Caravaggio has a very effective satin drape design that looks stunning in the red and black colourways . Also in this collection is a clever crushed paper design that appears to come out of the wall when viewed from a few feet away.
A new collection from Rasch Glamour has an eye catching drape effect that is made with register emboss that really gives a 3D look on the wall.
Overall this trend certainly has eye catching interest and gives new definition to the term “Feature wall”
To be seen to great effect in Rasch’s Glamour it is also to be seen already in the market in collections such as Saphyr 2 and Vymura’s Masquerade.
Look for it in Caravaggio, Flock 3 and Frequency.
Looking further ahead, florals appear to be trending to a more detailed, almost photographic imagery.
First seen in Grandeco’s Metropolis, there is also more to be seen in A+S Boys and Girls collection. The New York skyline tends to be a favourite theme, with designs seen in both Rasch and A+S collections, plus the ultimate NYC photographic look in Komar’s mural prints.
Collages of advertisements from old newspapers are to be seen in the Black and White collection from late 2012. Also to be seen in B+N’s Elements is an old newsprint type design.
I have also seen a trend for collages of old fashioned tourist post cards showing both sides of the card, introducing the calligraphic element of the written address along with the franked stamps. These styles were the original novelty wallpapers seen a lot in the seventies, aimed mainly for the US market, where they were popular, the style could be called retro but, because of the subject matter, is more nostalgic.
Toile de jouy
Thanks to Dave Abbots