“The boat sheds use a veritable range of Resene colours, so each has its own distinctive personality...”
The Moore Wilson’s range of stores are Wellington institutions, built up around the food service and hospitality industry.
This project started with a blank canvas to design and develop the liquor outlet at the Moore Wilson’s Porirua branch. Human Dynamo Workshop worked with the Moore Family management team to create a spatial design solution that invited customers from the Porirua region into the large warehouse space.
The spirits point of sale counter is styled as a vintage 1920s launch, designed with detailed research and constructed using aspects of traditional joinery and boat building techniques together with model making and digital fabrication techniques. It is finished in Resene Lustacryl semi-gloss waterborne enamel in Resene White and Resene Aquaclear waterborne urethane. The launch is named ‘Arawa’ after the ship the first Moore family member arrived to New Zealand on.
The far wall features the craft beer boat shed, painted in Resene Milk Punch (ochre cream), Resene Hairy Heath (redwood brown), Resene Brown Pod (deep brown), Resene Clockwork Orange (bold orange), Resene Pirate Gold (ochre) with accents in Resene Enamacryl in Resene Lonestar (dark red), Resene Blackboard Paint and Resene Lumbersider in Resene Red Planet (deep red). The warm palette invites customers to refill bottles and browse the wide selection from the fridge.
The north wall features a re-creation of a typical line of four boat sheds made from recycled timber, each housing distinct categories of wine. The boat sheds use a veritable range of Resene colours, so each has its own distinctive personality, including colours such as Resene Madang (spearmint green), Resene Kandinsky (apple mint green), Resene Pohutukawa (spicy rich red), Resene Paris Daisy (clear yellow), Resene Broom (bright golden yellow), Resene Sanguine Brown (soft earth red), Resene Bright Red (pure red), Resene Edgewater (pale summer green), Resene Wan White (umber white), Resene Space Cadet (ultramarine blue), Resene Clementine Orange (persimmon orange) and Resene Dust Storm (pink oxide).
Colour palettes were inspired directly by the boat sheds found at the Paremata Inlet in Porirua, which themselves are rich in colour scheme, variety and nautical charm. Historically the boat sheds have housed artists and poets including Robyn White and Sam Hunt. The boat sheds provide a rich selection of eclectic colour palettes.
The shelving background is a custom timber facade that was digitally fabricated to imitate vintage carpentry and architecture. It is topped by framed antique marine imagery sourced from Porirua and The National Archives. A screen above features copies of original boat building plans by marine architect, Bruce Askew, with a design for a small boat built and still owned by Graeme Moore of Moore Wilson’s.
Nationally renowned photographer, Grant Sheehan, was commissioned to capture the large file image printed on the curtain banner that hangs above the craft beer shed. The image looks across the Paremata Inlet from Ivey Bay.
The space now has a laidback vibe that relates to its regional location; local, relaxed, celebratory, familiar, entertaining and creative. It unites and lends a sense of pride, highlighting a very special but sometimes overlooked area of the Wellington region.
This project won the Resene Total Colour Commercial Interior Public + Retail Award. The judges said “Cheerful, friendly and lively, this wine and beer sales location has a personality of its own. Drawing on history it brings together a charming nautical experience and colourways for an uplifting shopping experience. With an eclectic and slightly vintage use of colour, and a nod to history and the local coastline, it feels like it has always belonged.”
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