From the Resene News - issue 4/2018
"Colour was a key factor in the concept of ‘connected’, providing subtle visual cues to the brand values"
From the Resene Total Colour Awards gallery of entries
AA Insurance’s new 4800 square metre HQ needed to reflect their genuine values and the importance of their customers. AAI also wanted to ensure the whole business lived their core purpose: removing stress and providing certainty for their customers.
The AAI culture and values were central to the fit-out concept and fortifies the design: vertically via the creation of a new open staircase to link three floors, visually through colour, graphic design and detailing, and physically through co-location of teams and management. Key elements of the AAI brand are the circle and the colour yellow. The circle, as a symbol of connectedness anchors the design; circles connect glazing graphics and curated collections of everyday items to invoke customers’ lives. Details encourage the team to consciously inhabit the space and focus on their customer.
Colour was a key factor in the concept of ‘connected’, providing subtle visual cues to the brand values and reinforcing the culture and personality of AAI. Each floor is identified by two main feature colours, one being ‘on brand’ and the other intended to reinforce AAI’s values. Resene True Blue (violet blue) was close to AAI’s brand palette blue and was used to represent professionalism and reliability. A custom made Resene yellow, linked to AAI’s Yellow, represents openness, support and approachability. Resene Quarter Perfect Taupe (angora taupe), Resene Soulmate (pale rose beige) and Resene Seachange (soft blue) were used to break away from the dominant brand colours, introducing a sense of calm, warmth and friendliness, and linking to their values to ‘Show Respect’, and ‘Stay True, Show Trust’. Resene Black White (grey white) with its clean, refreshing ‘zing’ was perfect to complement the overall palette.
Level 4 is the main customer facing floor and houses the Board Room and Customer Room. A more formal, professional feeling was introduced with Resene True Blue in the Customer Room, and along the entire width of the floorplate outside the training rooms to remind staff of AAI’s professionalism and reliability. The friendliness of AAI was highlighted through the use of a soft peachy pink in the graphics and paint for meeting room walls, using Resene Soulmate and Resene Quarter Perfect Taupe.
Level 5 took several tones of blue for accent paint colour and carpet islands and the brand yellow for graphics. As the main social hub, housing the large café, it was an opportunity to introduce an element of fun through colour with bright kitchen cabinetry and details such as upholstery, cables and plants. Resene Landscape Grey is used as a backdrop to help the colours stand out.
Level 6 used the brand yellow for carpet islands, paired with a dark blue for the graphics. Resene Seachange on columns and meeting room walls provides a beautiful contrast that complements the views of Auckland Harbour and conveys a sense of trust and commitment. A light and bright chill-out area was created with the backdrop of Resene Black White, allowing the restorative use of pinks, greens and blues through upholstery detail and plants.
Bespoke huddles finished in plywood stained with Resene Pickled Bluewood (grey blue) are designed to facilitate open gatherings, brainstorming, and casual meetings, reinforcing the AAI brand values of ‘Work as a team’ and ‘Identify opportunities, embrace change’. Custom screening for huddles and chill-out areas feature yellow cables to connect with AAI’s business and brand.
The materials used throughout the project reflect AAI’s quality and dependability. Resene products, predominantly Resene Zylone Sheen, Resene SpaceCote Low Sheen Kitchen & Bathroom and Resene Lustacryl, were chosen for their high quality, resilience and depth of colour.
It was a challenge to get approval for colours outside the official brand palette, but Resene’s large colour drawdown samples viewed in situ with the client, helped with visualising the impact of the colours with the lighting and space.
This project won the Resene Total Colour Commercial Interior Office Colour Maestro Award. The judges said “using the company's logo as inspiration, then developing it spatially, this project incorporates corporate colour in a sophisticated way. Rather than being beholden to vast expanses of the brand colour, the essence of the brand is judiciously woven into the fit-out for an uplifting easy to work in office space.”
Architectural specifier: Stack Interiors Limited
Building contractor: Cape
Client: AA Insurance
Interior designer: Lara Stancich Josh and Eddington-LaLande, Stack Interiors Limited
Other key suppliers – carpet: Inzide
Other key suppliers – graphics: Benefitz
Other key suppliers – kitchen cabinetry: MMI (Mark Manolas Interiors)
Other key suppliers – vinyl flooring: Forbo
Other key suppliers - workstation: Smartspace Workplace Solutions
Painting contractor: Valco Painting and Decorating Limited
Photographer: Rebecca Swan