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Catching attention


From the Resene Total Colour Awards gallery

Thrive Chiropractic is located on Kapiti Road, which is one of the main roads in the city of Paraparaumu.

The business is based in what was originally a residential home, however like many of the properties along Kapiti Road, it has now been rezoned for business use.

Exterior paint and entryway

The building is single storey house, with carparking on site and with ramp access at the front. It is a concrete base and clad in weatherboard. The weatherboard and base was previously painted in Resene Foundry. Some parts of the weatherboard on the rear of the building had significant wear and tear and deterioration, due to insufficient preparation prior to the last painting, and the constant heat of the sun.

The original plan was just to repaint the building in grey again. However thanks to assistance from Colour Studio, the idea formed to take advantage of the busy main room and choose a colour that would work with their branding and stand out. This would help to market the business as it would draw potential client attention as they drove past.

Thrive Chiropractic

Thrive Chiropractic

The new colour scheme was based on business cards and brochures. The existing signage out the front was a very bright blue and grey and the graphics on windows and signage by the carpark was a bright aqua. Resene Sonyx 101 semi-gloss waterborne paint in Resene St Tropaz was chosen as it worked with the existing colours and would draw attention. This was teamed with Resene Remember Me on the base, inspired by the hue of their business cards, and Resene Enamacryl gloss waterborne enamel in Resene Half Sea Fog on windows and doors.

Looking around the immediate neighbours, there were already two similar buildings both painted grey with white windows. While a current look, painting this building the same colour meant it would blend in with the others.

Client: Thrive Chiropractic
Colour selection: Colour Studio
Painting contractor: Judge Decorators Ltd


Resene Total Colour Awards gallery

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Resene Total Colour Awards 2019

 

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