M A D for Design

Christina Clarke wanted to set the tone for M A D Maori Art Design to debut product collections into market - effectively waving the creative, colourful and bold hand to everyone announcing M A D’s place in the world of New Zealand design.

When designing the debut collections, the design needed to be vibrant, colourful and meaningful. Christina naturally gravitated to Resene paint fandecks for colour inspiration. With previous experience working for an interior furnishings company where Christina saw customers would choose their paint colours first before their fabrics, then realising they had to choose their fabrics before paints with the end result not always aligning to their desires. This was the light bulb moment as Christina knew she could design to meet that change, and to align colourways more easily than what trends and industry had allowed for.

Christina designs her surface design prints for products based on popular Resene paint colours, making it easier for people to align or contrast their design choices. Resene Knock Out, Resene Daredevil, Resene Centre Stage, Resene Bowie, Resene Limerick and Resene Switched On were the chosen colourways used to create the debut Whanau and Puhoro product collections (lampshades + cushions).

Client: www.maoriartdesign.co.nz
Project: Resene Total Colour Awards 2017
From the Resene News – issue 2/2018