From the Resene News - issue 2/2018
Christina Clarke wanted to set the tone for M A D Maori Art Design to debut product collections into market - effectively waving the creative, colourful and bold hand to everyone announcing M A D’s place in the world of New Zealand design.
From the Resene Total Colour Awards gallery of entries
When designing the debut collections, the design needed to be vibrant, colourful and meaningful. Christina naturally gravitated to Resene paint fandecks for colour inspiration. With previous experience working for an interior furnishings company where Christina saw customers would choose their paint colours first before their fabrics, then realising they had to choose their fabrics before paints with the end result not always aligning to their desires. This was the light bulb moment as Christina knew she could design to meet that change, and to align colourways more easily than what trends and industry had allowed for.
Christina designs her surface design prints for products based on popular Resene paint colours, making it easier for people to align or contrast their design choices. Resene Knock Out, Resene Daredevil, Resene Centre Stage, Resene Bowie, Resene Limerick and Resene Switched On were the chosen colourways used to create the debut Whanau and Puhoro product collections (lampshades + cushions).
Can't find what you're looking for? Ask us!
We would love to hear from you if you wish to use Resene's images, information and ideas for social medial, blogs, newsletters and other media use. Please email email@example.com and let us know what you need, what it is for and how Resene will be acknowledged as the source of the content. We are happy to assist with most requests.
Our vision is to be respected as a trusted, ethical and sustainable company and acknowledged as the leading provider of innovative paint and colour technology. View Resene’s profile, Quality Policy, Environmental Policy and Health & Safety Policy.
Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online. See measurements/conversions for more details on how electronic colour values are achieved.