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Sky Tower Retail Store
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Sky Tower Retail Store


Auckland

The client came to Spaceworks to upgrade their existing souvenir store from its current dated design and in doing so wanted to incorporate a ‘Disneyesque’ style fit-out showcasing a flavour of the Sky Tower offering; the retail store is the entry point for ascending the Sky Tower to its viewing platform.

The existing site had a huge array of different fixtures and design elements within the space; it lacked direction and did not instil any excitement before going up one of Auckland iconic scenic experiences.

Drawing on the graphical element that is characteristic of Disney stores, the design focuses on other key iconic Auckland landmarks presented as simple silhouette graphics, creating a backdrop to the merchandising below. These graphics tell a story, local to the Auckland landscape; a prelude to the sights they will view when up the tower. The main objective in any retail store is to sell product, the design must be the backdrop to provide ambience and atmosphere to the main objective. Keeping these icons as simple silhouette graphics; hand painted ‘old school’ style, instead of intricate photographic reproductions creates visual interest to the vast height of the perimeter walls without detracting or drawing too much attention away from the products on display below.

Finishes, colours and design treatments throughout the space were selected to reflect the natural scenery New Zealand is famous for and also to complement some of the building’s existing features and natural timbers. Varying shades of blues and greens were chosen - Resene Sorrento, Resene Deep South, Resene Undercover, Resene Teal Blue, Resene Warrior, Resene Envy, Resene Gondwana and Resene English Holly all selected as representative colours for our forests and lakes.

Sky Tower Retail Store with simple silhouette graphics

Added to this were warm beiges – Resene Half Sisal, Resene Pavlova and Resene Triple Sisal - denoting our golden sand beaches. Hints of rich red inspired by the Pohutukawa tree, our best known coastal native, is achieved through the bold shade of Resene Dynamite, used to demarcate the sales counter zones, creating a strong visual presence from anywhere within the store.

Resene Sorrento
Resene Sorrento
Resene Deep SouthResene Deep South Resene Undercover
Resene Undercover
Resene Teal Blue
Resene Teal Blue
Resene Warrior
Resene Warrior
Resene Envy
Resene Envy
Resene Gondwana
Resene Gondwana
Resene English Holly
Resene English Holly
Resene Half Sisal
Resene Half Sisal
Resene Pavlova
Resene Pavlova
Resene Triple Sisal
Resene Triple Sisal
Resene Dynamite
Resene Dynamite
Resene Alabaster
Resene Alabaster
   

The perimeter walls are treated with the hand painted silhouette graphics of iconic Auckland landmarks to their full height. Previous interior treatments only reached 2.2 metres. Incorporating the entire expanse of the store, the full height treatment creates maximum visual impact of both colour and graphics within the space.

Sky Tower Retail Store

Iconic graphic images

Sky Tower Store with Resene Dynamite

Lowered branch like ceiling features along the central pathway in Resene Alabaster and Resene English Holly together with lower light levels emulate walking under a canopy of trees, delineating the path through the store. These features create a break within the space and are instrumental in bringing the ceiling down in scale.

Large scale tree columns detailed in a simplified three dimensional manner signify the start of the journey at the storefront, and internally create a break in the length of retailing along the ‘forest’ path. Red painted piping, with internal LED lighting dropped between the branches are again suggestive of the Pohutukawa bloom creating additional connections to the use of red within the sales counter zones.

Building and painting contractor: Sky City Developments
Interior designer: Spaceworks Design Group
Photographer: Grant Southam Photography

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