From the Resene News - issue 3/2017
From the Resene Total Colour Awards gallery of entries
After four years of business Design Federation rebranded its corporate identity colour matching the new brand specifically to favourite Resene colours - Resene Irresistible, Resene Half Kumutoto, Resene Dusted Blue, Resene Quarter Foundry and Resene Coast - which in turn have become their brand colours.
Each of these Resene colours tell a story about Design Federation – Resene Irresistible is high energy and lively, Resene Half Kumutoto is fresh and current, Resene Dusted Blue is timeless and sophisticated, Resene Quarter Foundry bold and contemporary and Resene Coast is strong and warm.
Colour is at the heart of all of Design Federation’s projects.
Alongside the brand update, Design Federation was expanding too fast for its premises and a turn of the century house became available to lease. It had all original features including carpet and wallpaper that had been there for over 70 years.
With a very limited budget the Director and Design Assistant of Design Federation used this as an opportunity to showcase to clients how paint can completely transform a space.
Working over a three month period in between work, they renovated the house from the ground up, taking out carpet, removing old cabinetry and sanding back walls to reveal the bare bones of the house.
Using their knowledge and passion they developed a bold colour palette for the ceilings, walls and floors. Given the age of the house the objective was to hide imperfections, and also provide an innovative and compelling space that clients could be inspired by. The beauty of the brief was that there had no limitations. They were able to try and test different ideas for the spaces and show colour in a beautiful and coordinated way.
The colour scheme was brought about because of a few factors:
Coastal environment – the palette needed to complement the environment of sea views and big skies.
Condition of the house – to hide imperfections and use colour in a fun and fresh way to update an old home.
Functionality – the office space needed to be light and bright to show off a headboard range in a gallery type space.
Kids’ zone – it was really important to the team that the office included a space for children where clients who have children would feel comfortable bringing them.
Resource centre –floor to ceiling bookshelves full of resources for people to access and be inspired by design. This space needed to be welcoming and cosy.
At the entrance you are greeted with Resene Half Kumutoto, which makes way for Resene Quarter Alabaster and Resene Foundry in the office. Resene Half Kumutoto reappears in the test bedroom with Resene Coast. The samples room is finished in Resene Kandinsky with Resene Triple Rakaia, the resource room in Resene Barometer, the drawing room in Resene Foundry, Resene Kandinsky and metallic Resene Gold Dust and Resene Lucifer and the workroom in Resene Periglacial Blue, Resene Ballerina and Resene Gin Fizz.
Resene SpaceCote Low Sheen was used as a durable finish on walls, teamed with Resene Ceiling Paint for ceilings, Resene Enamacryl Metallic for a striking metallic feature and Resene Colorwood interior wood stain with Resene Colorwood Enhance Walnut for the wooden floors that were revealed under the carpet bringing the flooring to life.
The palette of deep grey, white, teal, pink and blue has complemented this house by the sea and has given a real life example to clients showing them how colour can change even the most tired of spaces.