The right part

When you are a specialist parts company with a strong foothold in the sprawling South Auckland market one of the keys to continuing strong sales is simply making sure your customers can find you easier than your competitors – once they are in the door the service and products will impress and customers will keep coming back.

Using a rolling repaint scheme to minimise resource requirements, the project comprising 14 individual franchised sites of concrete block and Hardiboard construction is transforming the image of Parts Connection. Each site has a differentiated colour scheme, based on a predominant use of a special corporate yellow for instant recognition of the brand combined with a secondary colour or colours of the franchise choice to suit the individual location and building style.

Colour Selection: Meryl Southey-Brown, Resene Colour Consultant
Resene: Duane Thompson, Auckland Trade Sales Representative
From the Resene News – issue 3/2004

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