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5 ways a tradie can boost business while on a break

From the Resene Trade blog

There's no denying that tradies need breaks – their work is meticulous, strenuous, and all-consuming.

Roller painting

That said, should a tradie wish to use their break for something a little more productive, check out these quick ways to make the most of even short breaks to boost business.

1. Chat to other tradies

Building sites often have other tradies working in different areas. No doubt you'll introduce yourself and say hello at some point, and once you're past the pleasantries, you can start scoping out opportunities for future work. A network of skilled tradespeople can be a good source of new business through recommendations and information about upcoming jobs.

Chat to other tradies
Builders work hard and need their breaks.

The longer you work in your local area, the larger your network will be, which creates more potential for future business through other tradies.

2. Post on social media

An OMD Group study found that almost three-quarters (74 per cent) of consumers use social networks to guide their purchasing decisions, so no matter what industry you're in, an active social media presence may help boost your business.

Once you've got a social media presence, you will need to work to maintain it. Snap a quick photo or two of your current project to share, post an update about your work, or share a related article across your media.

3. Catch up on communications

No matter what business you're in, there are always calls, texts and emails to answer. Even if you're eating a snack over your laptop or putting your feet up during a call, a break is the perfect time to get them out of the way so you don't have to deal with them at the end of the work day.

4. Look for other on-site opportunities

In business, 80 per cent of your work will generally come from 20 per cent of your clients. Keep this in mind as you take a look around the site for further opportunities for work. A garage repaint for a client may lead to staining their deck for example, and if they already know you and your work ethic, it may be easier to create new business through these existing customers.

Keep in touch with past clients to help boost future business.

5. Follow up with past clients

If you've finished work on a project recently, it doesn't hurt to touch base with the client to ensure they're happy with the final product. This will help show them that you're committed to getting the job done right, and it will keep you front of mind for future projects. Chances are others have commented on their new paintwork and may be planning projects of their own that they can refer you to.

May 9, 2016

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