Traditional marketing avenues: Why they’re not past their use-by

There's a lot of talk these days around contemporary marketing techniques. For example, pay-per-click (PPC) and search engine optimisation (SEO) are two massive areas that are only growing by the day.

As much as you should be looking into new forms of marketing for your painting business, there's still something to be said for traditional routes. Television, newspaper and radio advertising methods do not have a use-by date, and even though there are now new methods of marketing to invest in as well, these tried and tested methods still hold an important place.

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Tips for tradies: 3 marketing truths that will never change

When it comes to marketing your business, there are always going to be new and trending platforms, ideas and styles. But then, there will always be a number of truths that will never change.

Here are just three of those marketing ideas that should always serve you well, and will never go out of style!

Certain marketing truths to help your company grow will never go out of style.Certain marketing truths to help your company grow will never go out of style.

1. The Pareto Principle

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How to hold onto summer all year round with colour

There comes a day in every year where you begin to realise that the long, hot summer is on its way out, and those cooler drizzly days aren't far away.

Fortunately, you can always hold onto that summery feeling by recreating it within your home with nothing more than a few clever paint colour choices and some nifty decorating.

Here's a little inspiration to get you started on a new interior design colour scheme to enjoy that summery feeling throughout the year.

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A painter’s guide to Facebook

Every day, more than 1.23 billion users log into Facebook to check the latest from their friends, see updates from companies they follow and watch the odd cat video. That's just slightly fewer people than the entire population of China (the world's most populous country).

If you're not already making the most of this free marketing tool, today is the day to create a company account and get sharing. For those who have never used Facebook before, it may pay to ask a friend to sit down with you and show you how this social media platform works. Once you have a solid working knowledge of the basics of Facebook, here's what you need to know to help turn it into a marketing platform for you and your business.

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Romantic red for the bedroom [INFOGRAPHIC]

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5 decorating tips for couples moving in together

Moving in with your significant other is exciting and fun, but not without its challenges. Having a home that looks well put-together when you both have completely different interior design styles can be difficult to say the least. Sharing a home doesn't have to mean an endless series of compromises over your individual aesthetic tastes, though, as harmonious balance can be established. Blending different home decorating ideas, contrasting colour personalities, and favourite furniture isn't easy but it can be done – read on to find out how. 

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How to find inspiration for your home colour palette

Colour is the secret to setting the mood and having a cohesive style and flow throughout your home. Choosing a colour palette for your whole home is at the heart of interior design, but with such a vast array of colours available at your local Resene ColorShop, narrowing down your selection can seem tricky.

It can seem especially difficult as most home colour palettes should only consist of three to five hues. This might seem limiting at first, but sticking to a colour palette will make your home more aesthetically pleasing and comfortable to live in. So how do you go about choosing a definitive colour palette?

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7 colours minimalists will love

A minimalist home should be an oasis of calm and well-being. The pared-down nature of minimalism means using elements that create a serene and simple space, without stumbling into the realm of boring and lifelessness. Typically, the focus is on a select few quality materials or features, with the aim of avoiding clutter and creating a peaceful environment.

Minimalism in the home is often associated with white walls and black accents, but that doesn't always have to be the case. There are a range of contemporary, muted hues that work wonderfully in a minimalist house. For anyone with a deep love of clean lines and simple colour palettes, these shades could lift a design from sterile to cosy, without compromising the minimalist style.

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4 ideas for decorating your teenager’s bedroom

There is a point where every child crosses the threshold into teenager-dom and starts to have their own opinions and ideas. Celebrating your child becoming a teenager by decorating their bedroom is a great idea, but it involves finding a delicate balance between embracing their emerging personal style and guiding the project. In the end you want to achieve a deliberate effect rather than complete mayhem. Aim for a look that your teenager will stick with throughout their high school years, to avoid having to repaint when they feel like they have outgrown the florid pink or bright orange they loved when they were 13. 

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Small but powerful: How to create the perfect business card

A business card is a staple of modern day marketing, and it's easily one of the smallest and simplest tools in your advertising arsenal as a tradie.

They are relatively affordable and quick to create, so here are a few top tips for your business cards to help boost your business.

The basics

What, who, and how to contact you – in that order.

Those are the very basics of any business card. Firstly, it should include a basic explanation of what you do, then offer your name and contact information. One important tip is to include contact details that reach you directly. For example, instead of including a generic company phone number or email address, use your own personal ones. If you have met someone and they want to call you about a job at a later date, they will want to speak to you directly, not anybody else.

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