When it comes to marketing your business, there are always going to be new and trending platforms, ideas and styles. But then, there will always be a number of truths that will never change.
Here are just three of those marketing ideas that should always serve you well, and will never go out of style!
1. The Pareto Principle
There comes a day in every year where you begin to realise that the long, hot summer is on its way out, and those cooler drizzly days aren't far away.
Fortunately, you can always hold onto that summery feeling by recreating it within your home with nothing more than a few clever paint colour choices and some nifty decorating.
Here's a little inspiration to get you started on a new interior design colour scheme to enjoy that summery feeling throughout the year.
Every day, more than 1.23 billion users log into Facebook to check the latest from their friends, see updates from companies they follow and watch the odd cat video. That's just slightly fewer people than the entire population of China (the world's most populous country).
If you're not already making the most of this free marketing tool, today is the day to create a company account and get sharing. For those who have never used Facebook before, it may pay to ask a friend to sit down with you and show you how this social media platform works. Once you have a solid working knowledge of the basics of Facebook, here's what you need to know to help turn it into a marketing platform for you and your business.
Did you know that the Russian word for red also means 'beautiful'?
There's so much to this passionate hue that it's tough to know where to begin, but the infographic we've put together below is a great start!
Red in the bedroom
For example, red can work wonders in any room in the house, but one of the best places for it is in the bedroom.
A business card is a staple of modern day marketing, and it's easily one of the smallest and simplest tools in your advertising arsenal as a tradie.
They are relatively affordable and quick to create, so here are a few top tips for your business cards to help boost your business.
What, who, and how to contact you – in that order.
Those are the very basics of any business card. Firstly, it should include a basic explanation of what you do, then offer your name and contact information. One important tip is to include contact details that reach you directly. For example, instead of including a generic company phone number or email address, use your own personal ones. If you have met someone and they want to call you about a job at a later date, they will want to speak to you directly, not anybody else.
When you're craving a splash of colour in your home and want to do something a little different, edgy orange could be the perfect addition.
It's bright and funky and can be used in numerous areas around the home. Here's a little more on this vibrant colour and how you can introduce it to your own interior design scheme.
The colour psychology of orange
As a combination of red and yellow, orange embodies many of the best traits of those two colours. Red is all about passion and stimulation, while yellow is the definition of happiness – together, they create a hue that's as stimulating as it is cheerful!
In 2017, it might be time to think about boosting your marketing efforts and reaching new clients to further promote your brand and business.
If you're looking at the year ahead and aren't sure where to start, consider these three marketing trends that could help you get ahead.
1. Influencer marketing
Influencer marketing is currently booming, and tradies may be in a great position to use it to their advantage.