Tips for tradies: 3 marketing truths that will never change

When it comes to marketing your business, there are always going to be new and trending platforms, ideas and styles. But then, there will always be a number of truths that will never change.

Here are just three of those marketing ideas that should always serve you well, and will never go out of style!

Certain marketing truths to help your company grow will never go out of style.Certain marketing truths to help your company grow will never go out of style.

1. The Pareto Principle

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How to hold onto summer all year round with colour

There comes a day in every year where you begin to realise that the long, hot summer is on its way out, and those cooler drizzly days aren't far away.

Fortunately, you can always hold onto that summery feeling by recreating it within your home with nothing more than a few clever paint colour choices and some nifty decorating.

Here's a little inspiration to get you started on a new interior design colour scheme to enjoy that summery feeling throughout the year.

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A painter’s guide to Facebook

Every day, more than 1.23 billion users log into Facebook to check the latest from their friends, see updates from companies they follow and watch the odd cat video. That's just slightly fewer people than the entire population of China (the world's most populous country).

If you're not already making the most of this free marketing tool, today is the day to create a company account and get sharing. For those who have never used Facebook before, it may pay to ask a friend to sit down with you and show you how this social media platform works. Once you have a solid working knowledge of the basics of Facebook, here's what you need to know to help turn it into a marketing platform for you and your business.

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Romantic red for the bedroom [INFOGRAPHIC]

Did you know that the Russian word for red also means 'beautiful'?

There's so much to this passionate hue that it's tough to know where to begin, but the infographic we've put together below is a great start!

Red in the bedroom

For example, red can work wonders in any room in the house, but one of the best places for it is in the bedroom.

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5 decorating tips for couples moving in together

Moving in with your significant other is exciting and fun, but not without its challenges. Having a home that looks well put-together when you both have completely different interior design styles can be difficult to say the least. Sharing a home doesn't have to mean an endless series of compromises over your individual aesthetic tastes, though, as harmonious balance can be established. Blending different home decorating ideas, contrasting colour personalities, and favourite furniture isn't easy but it can be done – read on to find out how. 

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7 colours minimalists will love

A minimalist home should be an oasis of calm and well-being. The pared-down nature of minimalism means using elements that create a serene and simple space, without stumbling into the realm of boring and lifelessness. Typically, the focus is on a select few quality materials or features, with the aim of avoiding clutter and creating a peaceful environment.

Minimalism in the home is often associated with white walls and black accents, but that doesn't always have to be the case. There are a range of contemporary, muted hues that work wonderfully in a minimalist house. For anyone with a deep love of clean lines and simple colour palettes, these shades could lift a design from sterile to cosy, without compromising the minimalist style.

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Small but powerful: How to create the perfect business card

A business card is a staple of modern day marketing, and it's easily one of the smallest and simplest tools in your advertising arsenal as a tradie.

They are relatively affordable and quick to create, so here are a few top tips for your business cards to help boost your business.

The basics

What, who, and how to contact you – in that order.

Those are the very basics of any business card. Firstly, it should include a basic explanation of what you do, then offer your name and contact information. One important tip is to include contact details that reach you directly. For example, instead of including a generic company phone number or email address, use your own personal ones. If you have met someone and they want to call you about a job at a later date, they will want to speak to you directly, not anybody else.

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Orange is the new black: How to use this vibrant hue in your home

When you're craving a splash of colour in your home and want to do something a little different, edgy orange could be the perfect addition.

It's bright and funky and can be used in numerous areas around the home. Here's a little more on this vibrant colour and how you can introduce it to your own interior design scheme.

The colour psychology of orange

As a combination of red and yellow, orange embodies many of the best traits of those two colours. Red is all about passion and stimulation, while yellow is the definition of happiness – together, they create a hue that's as stimulating as it is cheerful!

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3 marketing trends tradies can use to get ahead in 2017

In 2017, it might be time to think about boosting your marketing efforts and reaching new clients to further promote your brand and business.

If you're looking at the year ahead and aren't sure where to start, consider these three marketing trends that could help you get ahead.

1. Influencer marketing

Influencer marketing is currently booming, and tradies may be in a great position to use it to their advantage.

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3 paint colours that can help you sell your home

It's less common to purchase a home and never intend to sell it, so at some stage it will no doubt come time to think about how to best market your house.

Perhaps you painted it a colour that best suited your personality when you moved in but suspect it may not be to the taste of potential buyers? Or perhaps you'd simply prefer to spruce the place up a bit to make it as attractive as possible? Either way, repainting the interior of your home may help make the purchase even more attractive and eventually contribute to the sale.

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