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M A D for Design

From the Resene Total Colour Awards gallery of entries

Resene Total Colour Awards 2017
M A D for Design

Christina Clarke wanted to set the tone for M A D Maori Art Design to debut product collections into market - effectively waving the creative, colourful and bold hand to everyone announcing M A D’s place in the world of New Zealand design.

The WHANAU and PUHORO product collections are a celebration of who Christina is as a designer (of Maori and Pakeha descent) and showcase what a fusion of New Zealand design and Maori design could offer creatively testing the boundaries. It is important to Christina that kiwis both here and abroad have access to designs that represent a piece of home. To the wider market, the aim is to present designs for people to love, enjoy and appreciate something different - unique New Zealand design.

Christina aims to contribute to New Zealand’s working archive of visual culture celebrating New Zealand’s heritage, indigenous and contemporary art and design as an emerging lifestyle brand.

When designing the debut collections, the design needed to be vibrant, colourful and meaningful. Christina naturally gravitated to Resene paint fandecks for colour inspiration.

With previous experience working for an interior furnishings company where customers would choose their paint colours first before their fabrics, then realising they had to choose their fabrics before paints with the end result not always aligning to their desires meant settling for something less. This was the light bulb moment as Christina knew she could design to meet that change, and to align colour-ways more easily than what trends and industry had allowed for.

Resene Bowie / Resene Centre Stage
Resene Centre Stage / Resene Knockout
Resene Knockout / Resene Limerick
Resene Limerick / Resene Switched On
Resene Switched On / Resene Dare Devil
Resene Dare Devil / Resene Bowie

Christina designs her surface design prints for products with popular Resene paint colours in mind, making it easier for people to align or contrast their design choices. Resene Knock Out, Resene Daredevil, Resene Centre Stage, Resene Bowie, Resene Limerick and Resene Switched On were the chosen colourways used to create the debut WHANAU and PUHORO product collections (lampshades + cushions).

Client: Global Market Place
Surface designer with own interior furnishings: Christina Clarke
Cushion: In-house Christina Clarke, outsourced Robyn Berg
Lampshade: In-house Christina Clarke, outsourced Oscuro
Printing: Digitex and Flagmakers

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