From the Resene Total Colour Awards gallery of entries
Christina Clarke wanted to set the tone for M A D Maori Art Design to debut product collections into market - effectively waving the creative, colourful and bold hand to everyone announcing M A D’s place in the world of New Zealand design.
The WHANAU and PUHORO product collections are a celebration of who Christina is as a designer (of Maori and Pakeha descent) and showcase what a fusion of New Zealand design and Maori design could offer creatively testing the boundaries. It is important to Christina that kiwis both here and abroad have access to designs that represent a piece of home. To the wider market, the aim is to present designs for people to love, enjoy and appreciate something different - unique New Zealand design.
Christina aims to contribute to New Zealand’s working archive of visual culture celebrating New Zealand’s heritage, indigenous and contemporary art and design as an emerging lifestyle brand.
When designing the debut collections, the design needed to be vibrant, colourful and meaningful. Christina naturally gravitated to Resene paint fandecks for colour inspiration.
With previous experience working for an interior furnishings company where customers would choose their paint colours first before their fabrics, then realising they had to choose their fabrics before paints with the end result not always aligning to their desires meant settling for something less. This was the light bulb moment as Christina knew she could design to meet that change, and to align colour-ways more easily than what trends and industry had allowed for.
Christina designs her surface design prints for products with popular Resene paint colours in mind, making it easier for people to align or contrast their design choices. Resene Knock Out, Resene Daredevil, Resene Centre Stage, Resene Bowie, Resene Limerick and Resene Switched On were the chosen colourways used to create the debut WHANAU and PUHORO product collections (lampshades + cushions).
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Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online. See measurements/conversions for more details on how electronic colour values are achieved.