Feedback

The Cosmetic Store


Auckland


From the Resene Total Colour Awards gallery of entries

Resene Total Colour Awards 2016
The Cosmetic Store Auckland

The Cosmetic Store is a start-up concept jointly owned by three women who are targeting the Asian market based in Auckland's CBD. They directly import cosmetics from Japan, China and Korea to cater for a growing market of Asian women looking for cosmetics to suit their particular skin tones, as well as Kiwi women looking for an alternative range of well-priced cosmetics.

The clients wanted a central location but their budget for rental was very limited so after looking at a number of sites in and around Auckland's Queen Street they settled on a first floor site in Victoria Street. The premises has some windows facing onto Victoria Street but these are at a high level above another shop so are barely visible. The only access is the steep staircase, which provides only limited visibility into the shop.

To keep the budget to a minimum colour and graphics were used in this stairwell as a feature in order to attract attention and draw people into the shop. Many colour schemes and graphic concepts were considered before eventually settling on Resene Scandal as a current and exciting colour but one that would tone well with the packaging and graphics.

The rest of the interior is quite neutral with a grey floor vinyl wood-plank floor, with white Resene Alabaster paint on the ceiling and remaining walls. In addition to the coloured entrance area there is a seating and make up trial area in Resene Scandal. The balance of the fit-out is in either white or neutral wood tones to serve as a backdrop for the wide variety of product colours.

The store interior has been very well received, with customers commenting on the warm yet exciting ambience created, largely by the colour scheme.

The Cosmetic Store Auckland
The Cosmetic Store Auckland
The Cosmetic Store Auckland-details
The Cosmetic Store Auckland
The Cosmetic Store Auckland

Interior designer: Studio Gascoigne

Follow
View Videos
 

Resene Paints Ltd

Choose your Resene paint colours

Our vision is to be respected as an ethical and sustainable company and acknowledged as the leading provider of innovative paint and colour technology. View Resene’s profile and Environmental Policy.

Any personal data, such as name, address, phone, email details, supplied to Resene for the purposes of receiving newsletters, orders etc will be retained by Resene Paints Ltd and used only by Resene Paints Ltd and its trusted agencies for the purposes of communication/promotion/providing service to you. We do not sell, trade or otherwise transfer your personal data to outside third parties. If you wish to opt out of communication from Resene please complete our contact us form. View our full Privacy Policy.

We would love to hear from you if you wish to use Resene’s images, information and ideas for social medial, blogs, newsletters and other media use. Please email update@resene.co.nz and let us know what you need, what it is for and how Resene will be acknowledged as the source of the content. We are happy to assist with most requests.

Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online.   See measurements/conversions for more details on how electronic colour values are achieved.

Australia:
PO Box 924, Beenleigh, Queensland 4207
P: 1800 738 383. F: 1800 064 960
advice@resene.com.au
www.resene.com.au

New Zealand:
PO Box 38242, Wellington Mail Centre, Lower Hutt 5045
P: +64 (4) 577 0500, 0800 RESENE (737 363). F: (04) 577 0600
advice@resene.co.nz
www.resene.co.nz