Greening charts
Resene proactively prints brochures, labels, many colour charts, and the Resene News, on sustainable paper stocks, so sourcing sustainable paper stock for our colour charts was a natural step.

Resene has worked with its main colour chart supplier, Color Communications, for nearly 18 months to test a vast variety of sustainable paper stocks for durability and aesthetics so that Resene can complete the transition of the last of our charts to sustainable paper stocks. Being the first time that the colour chart supplier had been asked to help develop sustainable stock options, finding paper stocks that would stand up to the demands of colour chart production was a surprisingly slow process with many sustainable paper stocks too lightweight to withstand the twisting and pulling of colour chips. Numerous production trials later stocks have been confirmed and will be in production in late 2007.  

Resene colour charts are finished in Environmental Choice approved Resene SpaceCote Low Sheen, Resene SpaceCote Flat, Resene Enamacryl Metallic and Resene Non-Skid Deck & Path, while the remainder are finished in waterborne inks. Not only do the Resene paints give a truer representation of the actual colour, but they also reduce solvent emissions compared to traditional solventborne lacquers. This is a stark contrast to overseas colour chart production, where much of the colour chart market is still based on direct deposit colour swatches using solventborne lacquers.