Seedling New Zealand

Being designers and manufacturers of an innovative product, we struggle to source innovative solutions when it comes to the visual merchandising of our brand. With this in mind, we took matters into our own hands and created a unique style using a Resene colour palette that ties into our brand.

We have previously used Resene colours to create a strip pattern that we designed for our store walls and in shows in Auckland, Christchurch, Melbourne and Canada, but this year we decided to take it a step further and using an entirely different dimension. Using the ten Resene colours, we up-cycled old furniture first coating it in Resene Waterborne Smooth Surface Sealer and then the selected colour. These dining tables, chairs, coffee tables, ladders and plant stands were then stacked to make a display over two metres high to showcase our product. This display was loved and admired by all at the show, this concept will now be used at the Autumn Gift Fair in the UK this September as well as gracing our three Auckland stores. The reaction in stores has been fantastic with people being inspired to redesign their own old furniture using the same techniques.