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From the Resene Total Colour Awards
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Resene Total Colour Awards
Alpers Dental  by Brown Day Somerford Wrack is a winner in Resene Total Colour Awards 2013
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Commercial Interior - Office Award Winner
Alpers Dental


Epsom

Brown Day Somerford Wrack were approached by Alpers Dental to help them create a fresh, vibrant space in their new premises. We wanted to create a space that was fun – in accordance to the fact that Alpers has a lot of children and younger patients – but we also wanted to create sophisticated spaces that could translate for patients of all ages. Alpers as a brand challenges preconceived ideas about dental health.

They come at things from a fresh perspective so we played around with the metaphor for ‘challenging preconceptions’. We decided to play with shapes and colours using a practise called ‘anamorphosis’. Aiming to throw away the old conventions of dental practises (think pastel colours) and provide Alpers with a space that reflected their brand aesthetics and qualities – innovation, excellence, fun.

We created shapes and forms out of bold colours and applied them to surfaces within the practise. As you walk past each shape and your perception changes, the shapes and forms themselves change.

We didn’t want to limit the fun to just the patients’ experience either. We carried our ideas through into the offices and staffroom, using colour and shape to bring fun but still delivery functionality.

Colour was the driving process behind our concept and developed design. At concept stage we thought it would be fun to match the colour palette to some of the dental paraphernalia we had seen on site – small paddles in a fun range of different bright colours that are used to tighten braces.

Resene played an integral part in our colour process – from the paddles we matched our colours using the Resene Multifinish collection. It was from here that we specified all other colours – Resene Pukeko, Resene Salem, Resene Bright Spark, Resene Monza, Resene Pelorous and Resene Half Alabaster on general walls. Vinyl wall applications plus complete flooring and upholstery fabrics were all driven by our original Resene colours.

Alpers Dental reception

Alpers Dental corridor

Alpers Dental passageways and doors

Alpers Dental office

Alpers Dental staff social hub

We wanted to create a feature in the hallway that would help to break up the space and add a splash of colour. We used Resene Grenadier in the x-ray room then created an orange geometric shape wrapping around the hallway, as an extension of the Resene Grenadier wall.

The doors to all of the offices and consulting rooms have been painted Resene colours and really bind the entire project together.

Resene Pukeko
Resene Pukeko
Resene Salem
Resene Salem
Resene Bright Spark
Resene Bright Spark
Resene Monza
Resene Monza
Resene Pelorous
Resene Pelorous
Resene Half Alabaster
Resene Half Alabaster
Resene Grenadier
Resene Grenadier
     

Architectural specifier: Brown Day Somerford Wrack
Building contractor: Cunninghams Construction
Client: Alpers Dental
Graphic design: Anna Wilcock
Interior designer: Rachael Lovelace and Topaz Brownlie
Painting contractor: Mid Coating
Photographer: Topaz Brownlie
Vinyl application: Vaughan Small, Karbon

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