As a home builder, electrician or plumber, it's essential to build your business so profits flow and clients see the special spark you can offer them.
Bringing clients' homes up to a shining standard first requires you to win over their business. There are plenty of ways to add value to your service, which will help ensure you're the first tradesperson that comes to mind when they want repair or renovation work completed on their property.
First and foremost, there's no harm in assuring potential and existing clients of the quality of your work.
Being able to show your credentials in your particular field could even help you win jobs over other tradespeople, be they builders, electricians or otherwise.
Make note of the licences you've obtained in pamphlets, on your website and even on the back of your business card. Licencing tends to be a legal requirement, so it's not something you can afford to skip out on. However, you can certainly add value to your business by clearly expressing to clients that you abide by the relevant industry framework, which is sure to put them at ease.
While it's not realistic to offer ongoing services at no cost, a free follow-up consultation could be a fantastic selling point for your services.
Remember that you can also factor the labour costs for a follow-up visit into your total costs. Being able to absorb the cost of a follow-up consultation is key for the financial health of your business. However, if clients don't have to fork out for this follow-up visit, they may see your service as offering greater value than that of nearby competitors.
This approach won't apply to all tradespeople, but the ability to provide a customised service can make your business stand out from the crowd.
Potential clients may feel a lot more sure about hiring your services if they have some control over the end result. For instance, if you're a builder, you might offer customised deck-or patio-building services, rather than pre-planned designs that might not complement all existing properties.
As an interior designer, you may wish to work through clients and provide a quote based on your first consultation, rather than offering fixed rates for fitting out particular rooms. This kind of attention to detail can add value in the eyes of the customer.
Despite the ability to customise your service, you don't want to take this tip to the extreme.
Rather than taking on every job that comes along, you could instead focus on building a reputation as a specialist in a particular area, whether it's renovating spare bedrooms for empty nesters or being the best electrician in a particular geographical zone.
Finally, don't underestimate the small touches that make all the difference.
Turning up to clients' homes five minutes early, thoroughly cleaning up, having a pleasant phone manner and having clear terms and conditions, can add value to your business.
May 24, 2014
The Resene Trade Blog
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