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3 marketing trends tradies can use to get ahead in 2017

From the Resene Trade blog

In 2017, it might be time to think about boosting your marketing efforts and reaching new clients to further promote your brand and business.

Marketing trends

If you're looking at the year ahead and aren't sure where to start, consider these three marketing trends that could help you get ahead.

1. Influencer marketing

Influencer marketing is currently booming, and tradies may be in a great position to use it to their advantage.

Influencer marketing
Influencer marketing uses the idea that one person can encourage many others to learn about your business

The idea is simple: Find someone who has a hefty following across social media in an area relevant to your business. Then, find a way to get them to post about your brand in a positive light.

Making it happen can be a little tougher. Industry professionals do it by researching Instagram, Facebook and Twitter accounts that are relevant and offer plenty of followers, then get in touch with the influencer and negotiate a deal. If you do it this way, it could either be a payment, or perhaps you could offer free or discounted services in exchange.

Alternatively, you could keep an eye out for any current or upcoming clients who might fit the bill. In this case, you may be able to negotiate a deal should they snap a few photos and share your brand name in exchange. This is basically the digital version of word-of-mouth marketing, where a trusted advisor recommends a brand or company. Getting this right can help put your name out there, and even bring in new clients.

2. Videos

Video content online has grown and grown, and it looks set to continue through 2017. In fact, in an analysis of 151 marketing trend predictions for 2017, NewCo Shift found that video was mentioned more than anything else. Those mentions included 'live streaming', 'growth of video', '360-video' and 'videos in email'.

You might not think your work is particularly riveting, but a concise video of you painting an entire room, assembling scaffolding and especially tearing apart walls and other features could make for fascinating video content. Not many companies have the luxury of offering clients an interesting video of them at work, so make the most of your physical job on camera. Aim to keep videos short (a minute or less) and sweet. For example, a sped-up clip of a full day's work can be a fun example of how you spend your day, and it would show potential clients how you can transform a space.

Additionally, 360-degree videos could be a great option if you finish a job and the results are particularly impressive. This option would give viewers a better feel for how a space would look after you've done your work.

3. Mobile content

One of the biggest predictions made for the year is that 75% of internet use is going to be via mobile, according to Zenith Media. It might sound excessive, but if you consider that the figure has already been steadily growing, and that it already reached 68% in 2016, it doesn't seem so far-fetched.

Mobile advertising
Three-quarters of internet use may be via smart phones in 2017, so be sure you're prepared for it

This means that if you haven't already optimised your company website for mobile, you need to make the investment. Plus, it might be time to consider paid mobile advertisements to ensure your message is reaching those potential clients on their smart phones. Keep in mind that clients should be able to find your business, learn more about your services, then contact you all through their phones – so make sure that process is easy for them.

Of course, it all starts with a great service and excellent tools, so it's best to get the basics right to make those finished projects something worth shouting about.

January 15, 2017

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