b'bought a wallpaper company that happenedThroughout this time, Resene has also been to own a store in Marion Street, Wellington.known as a leader in the development ofAbove A series of early advertisements It was at this site that the first store, originallyenvironmentallyfriendlierproductsfromshowing the benefits of innovative Resene waterborne paints.calledtheMarionStreetpaintshop,wasthe basic innovation of Resene waterborne established. Following overwhelming success,paints to the removal of lead from decorativeBelow An early Resene colour chart and an early advertisement for Resene the ColorShop concept was conceived andpaints in the late 1960s well ahead of otherStipplecote, screen-printed on tin. duplicated in other regions.manufacturers.Toreinforcethisposition, Despite this foray into retail, the mainstayResenejoinedtheEnvironmentalChoice ofResenesbusinesshascontinuedtobeprogramme in 1996. specifiersandprofessionalpainterswhoIn2004ReseneintroducedtheResene demand a high quality paint that is easy toPaintWise paint and paint packaging recovery apply, a wide range of colours and a highprogramme,thefirstcomprehensivepaint level of service and problem solving abilityandpaintpackagingproductstewardship from the paint manufacturer. programme in this part of the world.Resene also built itself a reputation as theReseneproducesbothdecorativeand colour leader, with a number of firsts:protective coatings for residential, commercial In1969Resenesetupanewsystemof andindustrialneeds.Protectivecoatings colour, the British Standard Specificationtechnology was first purchased in 1977 from colourrange(BS2660range),whichGiant Products. In 1999 Resene developed provided a range of strong colours at aand released its own range of engineered time when we were used to pastels. Thecoating systems.stronger BS4800 range followed in 1973.ResenealsohasapresenceinbothFiji, The launch of the BS5252 colour range inservicingtheSouthPacificmarket,and 1976 was a world first.Australia. Closer to home, the Resene Group R esene pioneered the development of also includes Altex Coatings Ltd, a Tauranga colouredpaintbases,wherepreviouslybased manufacturer of marine, industrial and only white was used. protective coatings, Resene Automotive and Performance Coatings, and Rockcote Resene R esenewasthefirstcompanytoofferafull Systems, providing cladding systems. Resene range of testpots in 1981. also exports paint and colour technology to In 1985, the Total Colour Multi-Finish offshoremarkets.Since1946Resenehas System was launched, an extensive rangecertainly learnt plenty about its products and of colours with interlinked tinting systemscustomers. for both interior and exterior. With many decades of experience under its R esene delivered virtual painting with belt, and three generations of the Nightingale thelaunchofReseneEzyPaintin1999,familykeepingthemomentumgoing, available on CD or as a free download fromResene has shown that kiwi ingenuity can the Resene website (www.resene.com). win through delivering innovative and high In1999,thefirstoftheResenefashion quality durable products, colours and services fandecks, The Range 2000, was releasedto a range of customers. showcasing fashion colours for the comingBased on history, Resenes future is guaranteed years. to be just as colourful an adventure! 83'