b'H ON 3 3 2 6 _ H A B I T A T . p d f P a g e 1 8 / 8 / 0 8 , 4 : 4 5 P Mthe Resene magazine WIN! 33 PRIZES inside09You wont drive away thinking youve just done a great deal, only to discover youvejust been done. summer08 rrp $7.95issue09Thats Our Price Promise. the magazine coloured by Resene dare to be differentlet your imaginationyWhen times get tougher, most car companies will do almost anything totreatment and that everyone should pay the same fair and transparentsummer move stock. Theyll offer promotions and huge discounts, and in fact,price for a new car. Our prices are set at the best value for money that discounts are frequently advertised through run-out or demo sales, we can deliver and we do not budge on these prices. This strategy or end of month specials. It may seem great, but it seriously underminesremoves car distributor initiated depreciation leaving only the 08the value of your investment.natural market forces to determine the vehicles depreciation through Its still nowhere near the discounts given to the really high volume carwear and tear and market demand. That is Our Price Promise.buyers. Car companies just wont give you the discount given to the topOur Price Promise challenges the traditional world of car distribution. 15 or so car buying companies Everyonestartsthecycleof inNewZealandwhohavedepreciation at the same point. between 300 and 3,000 carsSimply compare our new and used each. Its the discount to thesecarpriceswithequivalent big companies that gives you competitor models and youllthe I lost 30% when I drove it outsee that we deliver on value,the door sinking feeling. It coststhat Honda resale values areyou a lot of money.We know, verystrongandthatwearewe used to run our business inkeeping our promise.the traditional way too.Wequitesimplybelievethat The lowest price paid for a careveryone deserves the lowest, when new sets the initial resalemost stable price that can be price for that model. Its fair to sayachieved, so you may make thecolour forecastthat the big boys purchase price sets the level of your initial depreciation.most astute decision. This results in a double-ended bene t for our So the majority of your initial loss is caused by the car companies customers, a lower priced new car, and due to the lower depreciationwhats hot for 2009wide discount regimes. Not only do the 15 or so fleet buyers get cost on a new Honda, a higher price come trade-in time.a much better deal up front, they also cause everyone else to lose Tond out more about the positive effect Our Price Promise is havinga lot of money at the other end too. on the car market, call us on 0800 255 666, go to www.honda.co.nz out of the blueAt Honda we have recognised that all of our customers deserve fairor visit a Honda agent. beachy hues to use at homeaward-winning home breaks the rulesGraeme Seymour, Managing Director Honda New Zealand a seat in the sunstylish outdoor seats for summer14001 habitat 8 cover.indd 1 28/8/08 9:42:15 AM'