b'the hard truth about. words: Leah GoodwincolourchartsWhen it comes to home decorating, one of the mostDianneConnell,Resenecolourcontroller,isjointly exciting and satisfying aspectsaside from seeing theresponsibleforanalysingcolourtrendsandproposing end result, of courseis choosing your paint. You getadditions to the latest colour charts. tospendhourspouringovercolourcharts,selectingAs well as information from the Color Marketing Group, different shades, narrowing your choice down to a fewwe also look at magazines to see what sort of colours areOrder Resene Colour lucky contenders and then using testpots to view yourcharts from the coming through, and check out the recent colour-matchcomfort of your colour choices on a larger scale. requests to see what people are asking for, she says.own home or worksimply visit www.However, have you ever stopped to think about just howMost of the Resene standard colour charts are updatedresene.co.nz (NZ) or the colours end up in the colour charts? Who chooseswww.resene.com.au every few years. Usually any changes to standard charts(AUST). them, and why? And how do they come up with thoseinvolvereplacingless-requestedcolourswithmore out-there names? popular ones.Many of Resenes colour decisions are based on information However, if your favourite colour suddenly disappears, suppliedbytheColorMarketingGroup(CMG),an dont panic. Colours taken off a Resene chart are still organisationfoundedin1962.Its650international members meet twice a year in Virginia, USA, to analyseavailable. and interpret colour trends, and devise long- and short- The colours are never deleted from the system, says term colour forecasts based on global in uences. ThisDianne. We still have formulas going back to the 1980s, is combined with information from a number of otherso Resene ColorShop staff can contact our Colour Lab colour forecasting forums. and get the relevant formula for you, so your colour can Work on colours for new colour ranges will often startbe tinted. Resene Marathonone to two years out. For The Range 2008, for example,TheenduringpopularityofcolourssuchasReseneResene decisions will start being made in April 2006. Say that colourSpanish White and Resene Pearl Lusta mean theyve beenVenturatrends suggest aqua-toned blues are likely to be popular. Ain Resene colour charts for years. And theyre unlikelyResene Spanish Whitenumber of these will be considered, with a smaller selectionto be removed. However, certain shades do need to be Resene picked for the next The Range fashion fandeck. taken out to make way for new ones. Pearl Lusta118 |'