b'Resenen Spanish White LEI Ontbewind-swepldopolHt.Buapeb l;l\'i:J#.\'1#1DEFIESUTUBE! @ffi~ffirm\' ~ o~PAINTP.V.A. LATEXPAINT Mnd~""6ilW STIPPLECOTPRODUCTSLTD. Turning its back on traditional sales outlets,Resene tookportfolio in 1990. Today, the company regularly exportsFor the full story, visit: a gamble and began using its own staff to sell directly topaint and painting technology to many offshore customers.www.resene.co.nz/ pdf /nostalgia.pdf. the trade. This proved a good idea and, in the early \'70s,"Ted was an inventor and entrepreneur, but it was Tony thenamebegantospreadthroughoutNew Zealand, who pushed the business forward," says Nick. "He had initiallywithabasicstockwarehouseandtravellingalotofhis father\'sinventiveness,andevenmoreof salesrepresentatives in each area. Thanks to the recenthis drive and energy.He was very innovativeandbold introduction ofvehicle leasing, the company set up motor- classic entrepreneurial traits." a fleet of cars, enabling its employees to make sales calls, without incurring a huge capital outlay.It was always an original and progressive It wasn\'t long before Resene was established in districtsbrand.When everyone swore by white in oftenoverlooked by larger manufacturers,such asthe1969, Resene pioneered the development HawkesBay. Then, once the firm hadcarveda secure footholdinthosemarkets,itsattentionturnedtoof coloured paint bases. Auckland. At the same time,links with the architecturalReseneHl-GLO- - - -profession were formed, and after a number offul success LATEXROOFPAINT collaborations,many designers began to specify Resene- - -patson their projects1::;~- ~:::~-1::;=-.:: in, The brand\'s first foray into retail was made in 1975, when TonyNightingaleboughtanoldwallpapercompany- :;:;;-:.- .;;:= - :::.= thatjusthappenedtoowna storeonMarionStreet inWellington.ChristenedtheMarionStreetPaint Shop,thesitebecameResene\'sfirstretailoutlet and theoriginalColorShopconceptwaslaunched.Due to the popularity ofthe venture,shops soon followed inAuckland,HawkesBay,Dunedin,Hamiltonand Christchurch, to a great reception. International markets had also been beckoning. Resene had successfully established a presence in the South PacificResene\'s first in 1965,~\\~than office in Fiji, and added Australia to theroof colour chart. 100habitat'