b'good news for allergy sufferers The Ultra-Fresh treatment is applied to the wool during the dying process, penetrating to the core of the fibre. It Norman Ellison Lifestyle carpets create a healthierphysically bonds to the wool in the same way as the dye, living environment. ensuring that the treatment remains durable for the life Fed up with sneezing whenever you lie on your carpet?of the carpet. It is also added to the latex backing coat Norman Ellison applies a product to its wool carpets thatprior to it being applied to the tufted carpet. Again, it actually controls dust mites. The company has securedphysically becomes part of the latex backing, providing exclusive New Zealand rights to treat its carpets withlife-long protection for the backing and the latex itself.Ultra-Fresh, making it the only carpet company in theFibres that have been treated with Ultra-Fresh slowly and countrytooffertheproduct.Ultra-Freshhasbeencontinuously release a safe, non-toxic active agent that approvedbytheUSEnvironmentalProtectionAgencyprevents the development of fungi, mould and bacteria. (EPA)the highest safety testing authority in the world.Ultra-Freshdoesnotaffecttheappearanceofthe Ultra-Fresh, the special anti-microbial treatment that wecarpet, and neither do we charge a premium for it, apply to our Lifestyle carpet range, provides an effectiveassures Warren Drinkwater.option for creating a healthier home environment, saysSelecting the right carpet can be a daunting experience. NormanEllisonsWarrenDrinkwater.ThetreatmentBeing presented with a healthy carpet option as well as controls dust mites and prevents other allergy triggersgreat colours to choose from might make your decision such as mould, mildew, fungus and bacteria.that much easier.According to the producers of Ultra-Fresh, 25 per cent of all allergies are due to dust mites. Fifty per cent of all asthma attacks are initiated by dust mites and five perFor further information about Norman Ellison Carpets, cent of the population is allergic to moulds.phone: 0800 222 473 or visit: www.necarpet.co.nz.| 85'