b'bridge featureCreating the fashion range, which produces new, up to datedid you know? Aucklands Clark Street colours every two years, has allowed us to link our colours with theOverbridges rhythmic latest fashions. It also meant that we needed to continue innovatingResene was started in 1946 by an Eastbourne builder, Tedsequence of painted steel and putting new colours out there so that we wouldnt go staleandNightingale, who needed an alkali resistant paint to cover hisfins in Resene Roadster, now, people associate us with our fashion colours, says Nick. concrete buildings. There was nothing available at the time, soResene Monza and Resene The full colour range can also be overwhelming, so having ain typical Kiwi style he developed his ownin a cement mixer Livewire act as a visual smaller fandeck with those innovative isolators that allow you toin his garage! In response to demand from other builders, Tedscreen while injecting an view the swatch with neutral surroundings makes it much easier tocommenced producing his paint on a commercial basis underenergetic dose of colour use it for creating palettes of coordinating colours. to break-up the strong AfewyearsafterthefirstTheRangefashioncolours,the brand name Stipplecote. prevalence of concrete.ResenecreatedthefirstTheRangeWhites&NeutralsResenefandeck, with favourite Resene whites and neutrals and multipleRoadsterstrength variations for each colour. It was the first of its kind in theMore and more, Resene colour charts have been morphingReseneworldandinstantlybecameago-tocolourtoolforneutralintoasystemforcommunicatingcolourfarbeyondpaintMonzacolour choices. and coatings. There have been a number of other industries,Resenefrom laminates to linens, cushions to curtains, and many moreLivewireThe gold standard that have moved to using Resenes colours for their own products After 75 years of development and innovation, Resene colourtohelpthemcoordinatewithResenecolours.Itsbecome chartshavebecomeaphenomenalwaytogiveuswordstomore of a standard for colour, not unlike systems like Pantone, describe even the most minutely differing hues. And given thatsays Nick. theyreproducedwithatechnicallevelofsophisticationthatPartofwhatmakesResenescolourchartsaparticularly eliminates subjectivity, using them as a reference for sharingsuitable system from a regional perspective is that theyve been colour with clients means that there is no longer any grey area indesigned to work withand to withstandour unique lighting the conversation. Today, when someone mentions Resene Duckconditions.Thelightinourpartoftheworldputsalotof Egg Blue, we can be confident that the same calming, pale shelldemands on our colours. Getting great reds is always a challenge, but yellow and orange are a challenge here as well because youabove: Some of the most important colour charts from Resenes history, hue appears collectively in our imaginations. have to factor in UV light levels, explains Colin. including Stipplecote cement paint colours and the first Resene The Range The names that are given to Resene hues are another importantfashion colours fandeck. Background in Resene Merino.Resene part of why people are drawn to using them as a colour language.Merino Resene runs regular competitions to gather in more colour name ideas and keeps a running list of many thousands of options.While Resenes commitment to innovation and quality is part Golden rulesResene Weve always used evocative names, but we really wantedof our success story, we cant overlook the important role that Duck Egg Blue to give colour personalityand I think we do a good job ofarchitects, designers, developers and those in the construction that, says Nick. and painting industries have played in our progress, adds Nick.for choosing colours TechnologicaladvancementshavealsogivenResenetheTheyve been instrumental in pushing us to keep evolving andBridging the gapability to innovate in the digital realm. Tools like the Resene Colourtrying new things, and its the enthusiasm and excitement that 1.Electronic colours should be used for ideas, inspirationPalette Generator (www.resene.com/palettegenerator), Resenethey share in our colours and products that make us want to keep and visualisation only. Find-a-Colour(www.resene.com/findacolour)andResenedeveloping what we offer. 2.Use real physical colour samples for colour specification. ColourMatch (www.resene.com/colourmatchonline) have given 3.Ensure that your chosen Resene colour is tinted intoinstant inspiration and answers to questions that might once haveResene has been gathering together an archive of memories, and Resene paint using the exclusive Resene decorative tintersbeen time consuming to find answers for. we would love to add more. If you have any old photos, historic or and formulation to get exactly the colour you chose. ItsWe have never allowed the size of the task of changing topersonal anecdotes, please share those memories with us atthe only way to ensure that your specified Resene colourdaunt us from changing. The need to change is constantif youwww.resene.com/help-us-find-our-history.will be accurate. Dont settle for anything less. want continuous improvement and continuous innovation, youstyle Laura Lynn Johnston Colourful projects that span both distance and the spectrum.have to be willing to change, says Colin. images Bryce Carleton40 blackwhitemag.com blackwhitemag.com 41'