b'retail therapyResene microscopic scale. Nonetheless this roughness and the wayat human heightso not too high or too low forBygivingshoppingpartnersaplacetorelax, Cashmere in which it is achieved affects the cleanability of the surface,your average customer to reach comfortably. Addingyouresuretoincreaseeveryonescustomerservice the durability of the surface and the mechanical strength oftables at hip level means they should be accessible toexperience. Allow for somewhere to sit, whether it be Resene that surface. everyone when theyre fanned out on top. a seat, a bench or a sofaespecially near fitting rooms Escapade The higher the gloss level, the higher the reflectanceHowever,itsworthnotingthatheightcanalsoor sample browsing areas.Resene and the greater the risk of glare. Where possible, avoidpsychologically communicate value. Having baskets on Pirate Gold using semi-gloss or gloss sheens for walls and ceilings asthe floor filled with items that are easy to sort throughDesign for the social media savvythey will highlight surface imperfections and can appeargenerallydenotesalowerpricepointandcanbeaOneofthemostvaluablecontemporaryvisual overbright.Bycomparison,lowsheen,mattandflatstrategy to move sale merchandise quickly. Elevatingmerchandising tips is to make a store ready for social paints diffuse the light that they reflect back, minimisingpricierproductswithhighershelvingaddstothesharing. Instagram, in particular, is one of the strongest ReseneResenethe appearance of surface imperfections, while the lowerperception that they are aspirational items.Haven Half Merino sheen level also makes them more comfortable on the eye.visual tools out there for retailers to get their brand ReseneReseneResene SpaceCote Low Sheen waterborne enamel is anCounter offers message further and sell their shop as a must-visit Element Midnight Moss ideal choice for walls, as it has minimal reflectance yet it isDesigningdisplaysandcountersthatbreakdowndestination. Encourage shoppers to post photos to right: Wall in Resene Half Merino withdurable enough to withstand regular cleaning. For ceilings,thebarrierbetweenemployeesandcustomerscanInstagrambyincorporatingInstagrammablewalls half arches in Resene Cashmere, ResenetryReseneSpaceCoteFlatwaterborneflat.Bothareencourage more human interactions. For items thatinto the design and dcor that can be posed in front Midnight Moss, Resene Pirate Gold,Environmental Choice approved. need to be locked to prevent theft, round, glass waist- of and promote the use of brand hashtags. Resene Escapade and Resene Haven,Thesameappliestoclearfinishesontimberandhigh jewellery cases, for instance, are an update from floor in Resene Half Merino with semi- concretewherepossibleoptforasatin,lowsheenthe old idea of manned counters that allow employees circle in Resene Midnight Moss, plinths inor flat finish to minimise glare, except for flooring andtoeasilysellsidebysidewiththeircustomerwhile Resene Half Merino and Resene Haventrims and joinery where a higher sheen is recommendedallowing the merchandise to be viewed from all angles. above right: Wall in Resene Half Merino with large arch andGet creativeand mannequin in Resene Element. Hatfor added durability.For wooden floors look to Resenebench in Resene Cashmere, floor in Resene Cashmere with from Kooringal, dress, clutches and heel from H&M, loafers (on mannequin) fromPolythane for the most durable option or Resene Qristalcircle in Resene Midnight Moss, folding screen in (from left Zara. Styling by Laura Lynn Johnston,ClearFloor for a waterborne alternative or where a lowerSend a message to right) Resene Escapade, Resene Pirate Gold and Resene Midnight Moss and plinths in Resene Half Merino and Resene image by Bryce Carleton, odour option is required. SignagedoesntjustinformconsumersofsalesandHaven. Shirt and jumpers from Assembly Label, hat fromwith some of Resenes specialty finishes www.brycecphotos.com. The gloss level will also affect how the colour looksthepromotions, it can also direct customers to differentKooringal, pink clutch, heel, scarf and cushions from H&M, same colour in a glossy finish will look cleaner and brighterareasofthestore.Considerthedesiredcustomerloafers from Zara, all other props are stylists own. Resene FX Blackboard Paint, Resene FX Chalkboard Paint and Resene than in a matt finish, which will tend to look more mutedjourneythensupportwithsignage.Theseshouldbeopposite below left: Use a combination of spotlighting andSpaceCote Low Sheen all work as a chalkboardsimply wipe them clean and weathered as the light is more diffused. If using twoeasy to read and complement the stores theme. eye-catching colour for highlighting exclusive products. Wallwith a damp cloth. Or use Resene FX Write-on Wall Paint to turn a different materials side by side it is often best to choosePaint and colour can also be handy tools to helpin Resene Half Merino with half arches in (from left to right)painted wall or surface into a whiteboard. Use them to create changeable complementary colours rather than matching hues as thewith customer wayfinding, especially in larger stores.Resene Midnight Moss, Resene Escapade, Resene Havensignage or communicate features or specials to customers.different gloss levels of each means even perfectly matchedUsing highlight colours on feature areas, signage andand Resene Cashmere, floor in Resene Cashmere with circle colours can be perceived differently. as small repeated colour touches to denote differentin Resene Midnight Moss, clothes rod and hangers in ResenePaint two coats of Resene FX Magnetic Magic beneath your chosen departments and merchandise helps shoppers find theirPirate Gold and mannequin in Resene Element. Hat fromtopcoats and it will be strong enough to hold strong magnets. Choose Create hierarchy with height way. This could be by painting guidelines on walls orKooringal, clothing from BLAK, Assembly Label and H&M. Resene SpaceCote Low Sheen, Resene FX Blackboard Paint or Resene FX floors, colour coded shelving or racks or painting entireopposite below right: Smart product grouping paints the pictureChalkboard Paint for topcoating and it will double as a magnetic chalkboard!By building displays from the ground up, therell be roomsections of the floor or walls to delineate specific areas.of a full lifestyle and can help customers see themselves fittedFor a rustic look on furniture and fixtures, try matt Karen Walker Chalk for the eye to wander and pique interest. Contrastingout for an active adventure. Mannequins or displays at the frontColour from Resene ColorShops and finish with Karen Walker Soft Wax heights and depths grab customer interest, and varyingof each section, angled toward foot traffic, catch attention. Wall theheightsofracksanddisplayscanfuelinteractionLighten the load in Resene Half Merino with large arch in Resene Cashmere andor Vintage Wax.between shoppers and products. If your client will haveShoppers often come into stores with someone else,small arches with shelves in Resene Pirate Gold and ReseneTry Resene FX Faux Rust Effect to create a rust style effect for visual products where theyll want to encourage touch as a driverbut their partner isnt always there to shop too. TheHaven, floor in Resene Cashmere with circle in Resene Midnightinterest. Once applied, it looks like rusta look that will continue to Moss and mannequin in Resene Element. Bike and helmet from of purchase, such as some particularly buttery cashmeremoreuncomfortabletheircompaniongets,thelessBicycle Junction, dress from Assembly Label, shoe and clutchdevelop as the coating ages. Leave it as is or protect it with a clear finish of sweaters, dont forget to be cognisant of designing displaystime the shopper will devote to browsing.from H&M. diluted Resene Waterborne Aquapel. Its best used in non-contact areas.64 blackwhitemag.com blackwhitemag.com 65'