b'retail therapyColour and creativity are keyT headventandpopularityofonlineeducationlevelandmore.Butwhoevertheycreate the right level of emotion or drama to Retail therapy to keeping customers comingtheshopping has had a monumental impactare, to some extent, theyll want to be dazzled. suit the product offerings. within a retail setting on our lives and the way that we purchaseThispersonacanbeleveragedthroughoutThe colour selection the items we needand often many we dont.the design process as you create a story fromreallyhastheabilitytoimprovecustomer back for more. ButAustralasiaisuniquelyplaced.Duetothe front door right through to the back wall,experience and mood, says Rachel Martin of logisticalcomplicationsofourgeographicwith a strong and continuous concept from theBubble Interiors. Certain colours will create a location,weareunderservedbysomeofthewelcome to the farewell. calm atmosphere while others can be energising.online shopping titans that hold a greater marketBe strategic when using reds in a retail setting share in other parts of the world. This offers a rareIgniting the imagination as this is a colour that makes people feel energised advantage to our homegrown brands and localOne of the primary ways to grab a potentialand restless. While its an excellent choice for fast shops to step up and fill that gap. food settings, which want to keep people moving Drivenbypsychologicalandbehaviouralcustomers attention is with the first interfacefor a fast turnover, its not a colour youd want to science, designing a retail space is as much anthattheyllencounter:thewindowdisplay.use in large quantities if you want to encourage aesthetic exercise as it is a marketing one. WhileThe way in which products are presented andcustomers to stay and browse, she says.customer service, quality products and ethics allgrouped together here can put a customersTrendsindecorating,colourandfinishes undoubtablycontributetobrandreputation,imagination to work and sets the scene for whatoften stem from fashion, so its smart to look to when it comes to what we consider to be ourelse can be expected beyond the threshold. the runways for inspiration if youre looking for favouriteretailbrand,thephysicalcustomerConsiderwhatimplementsshopownersthat cutting edge vibe. But another approach is experience of shopping is a key factor in why weare going to need to make the most of theirto create a unique experience through a themequite literallybuy into it. displays,bothatthefrontofthestoreandthat connects with the brand.In order for our clients businesses to continuethroughout.JustlikehowamixofshelvingTheaestheticourteamcreatedforThe tothrive,itsimportanttounderstandalltheand racks is useful for housing the bulk of theSoccer Shop (pictured opposite) totally works nuanced pieces of the puzzle that not only getmerchandise,creatingaseriesofmodularwith their product range and for their customers people in the door, but keep them coming backplinthsandbackdropsthatarebotheasytoto create the energy of a big soccer game.for moreespecially since so many of them arestow away and to move about will help clientsForwalls,ReseneSpaceCoteLowSheen embedded into the design and decorating phases. easily showcase different types of items. Addingisadurablefinishthatcanbewipedclean lockable castors on the bases of heavy displaysofeverydayfingerprintsandsmudges.For Half the battle is not only a spine saving measure, itll makemost furniture, joinery, displays, backgrounds, While getting customers to stay in a shop longregularly rearranging the store layout a breeze. trims,mannequins,racks,hangersandthe enough to make a purchase is a challenge inlike,ReseneLustacrylsemi-glossorResene and of itself, the other half the battle is coaxingGet creative with colour Enamacryl gloss are go-to hardwearing options. themtoenteritinthefirstplace.FromaColourisarguablythestrongesttoolataButforespeciallyhigh-wearingfurniture, simplistic point of view, customers visit a retailerretailersdisposalwhenitcomestocatchingsuch as the main counter, Resene AquaLAQResene Reseneto upgrade some aspect of their lives. Therecustomerattention.Whilewell-outfittedisrecommended.Itsafullsystemespeciallytop tip Black Black Whiteisaproblemthatneedsresolvingoraneedmannequins can be effective at drawing the eye,designedforcabinetry,furnitureandjoinery, to be fulfilled. But what makes them choosegraphicbackgroundsarewhatgivesdisplaysfrom sealer options to colour coat to clear coatConsider the range of products that will be on offer and to enter one store over another? More oftenaction and ties it all together. finish options, including a complete waterbornechoose colours that will work to enhance and hero them.than not, its because they feel that the visualIn a high-wearing commercial setting like asystem of sealer, colour coat and Environmental merchandising represents who they areorretail store, paint is an affordable and amazinglyChoice approved clear coat. Resenewho they aspire to be. effective means to keep it looking fresh, cleanWhenrepaintingastore,chooseReseneabove: As a general rule, Rachel recommends opting to keep your base simpleDellabove: Rachel Martin and the team at Bubble Interiors, www.bubbleinteriors.co.nz, created the clever retail design concept for The Soccer Shop. The owners wanted to createA savvy retail designer puts themselves inand current. There are very few exceptions tolow VOC finishes to minimise paint odours andand use neutral greys and whites with timber added for warmth. A good example something different from existing generic sports shops and provide the experience of a football stadium. They were keen on an industrial look and wanted to use a variety of raw,the target customers shoes to discover theirwhat cant be paintedits usually just a matterdisruption. Selecting the right products means aof this is another project of ours: Lower clothing store in Bayfair, where we natural materials to create different zones to showcase different product. Resene Dell was used on the wood wool ceiling soccer pitch, as it was the best match to the artificialmotivations.Whatwillmotivateacustomerlimited our palette to Resene Black White together with timber screening to turf grass being used on the floor. We wanted this and the other natural industrial materials to feature, so just opted for Resene Black for the exposed ceiling and walls at aof doing the right prep and choosing the rightstore can have areas repainted overnight and becreate a gallery feel for the clothing to really feature. Walls and ceiling in Resene higher level, says Rachel. Joinery and feature ceiling by INSPACE Creative Shopfitting Solutions, www.inspace.nz, image by Amanda Aitken, www.aaphotography.co.nz. differs by age group, lifestyle, income bracket,products.Plus,thehueschosenwillhelptoopen for business the next day. Black White. Design by Bubble Interiors, image by Lower team, www.lower.co.nz.60 blackwhitemag.com blackwhitemag.com 61'