Colour on the go
From the What's New archive - November 2005...
The humdrum of air travel and the boredom of waiting for luggage was given a new lease of life with the injection of high fashion colours. In a world first, a collaboration between Resene, airport advertising provider i-Site, advertising agency Cognito, media agency Total Media and Look Outdoor the baggage carousel at Wellington Airport has been transformed into a moving carousel of the latest colour swatches from the newly released Resene The Range 2006.
Over 190 panels of colours from the red Resene Havoc to the green Resene Groovy snake around the baggage carousel giving weary travellers something to keep them busy while the baggage handlers transfer their luggage.
Six of months of testing for durability and wear and tear was conducted on the carousel to ensure that the new colours would enhance the look without impacting on luggage delivery efficiencies.
The Range 2006, a collection of 186 classic and contemporary colours, metallics, mineral effect and wood finishes designed for the year 2006, is available from Resene ColorShops nationwide.
The Resene conveyor of colours was awarded best example of Outdoor Advertising in Australasia by Campaign Magazine, an Australian magazine published for the advertising industry.
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