How to use social media to promote your trade business

Promoting your personal brand can be tough, but luckily modern technology means there are many different ways you can go about this.

Social media is one such method to advertise your services to the masses. One in seven people worldwide have a Facebook page, and almost 80 per cent of internet users actively visit social media sites. It makes sense, then, to target these consumers via social media marketing.

If you're a tradesperson, whether you specialise in paint, construction or electrical work, it's likely one of your most effective methods of getting new business is through referrals and word of mouth. Satisfied customers tell their friends and family about positive experiences, generating more interest in your work.

You can maximise this word of mouth effect by having a strong online presence. Communication these days often happens on the world wide web, so if you have an up-to-date Facebook or Twitter profile detailing your work, contact details and displaying positive customer reviews, it's easy for people to refer you electronically to their friends.

Making your social media page interactive is a must to generate interest in your work. Post positive feedback received from clients and ask customers to share their experiences via your page. Facebook is a great platform for this, as you can monitor fan posts before publishing them to your profile.

An easy way to get people "following" or "liking" your page is to do the same to them. Find your clients, potential clients and your target demographic online and ask to be their friend, "like" some of their posts or follow them (if you're a Twitter user). Some of these people are likely to follow you back, instantly generating an online audience for your promotional posts.

Regular updates on your business are great, but be sure to mix things up too. Consider discussing events and topics related to your business without constantly pushing your product onto your audience.

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