Monthly Archives: April 2014

4 reasons why existing customers are your biggest asset

As a tradesperson, it's easy to get sucked into the trap of wanting to find as many new customers as possible in order to grow your business. 

However, your existing customer base is one of your best assets.

While increasing your customer base is a desirable business goal, it shouldn't come at the expense of your present clients.

Here are four reasons why focusing on your existing customers can pay off. Of course, they're predicated on positive customer sentiment. If not, you'll need to work on improving your offering in interior or exterior renovations first.

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