Welcome return

A fire in early 2008 devastated West Harbour Wines & Spirits completely gutting the store necessitating a complete rebuild. Near on one year of concerted effort, the new West Harbour Wines and Spirits is once again serving residents of Auckland.

Faced with a total rebuild, the owners took the opportunity to improve the overall shopping environment, providing a more open, spacious and brighter shopping experience to appeal to both males and females, rather than the traditional masculine environments of many liquor outlets. The spaciousness is accompanied by a wide range of merchandise and in particular an extensive wine list.

The new layout lends itself towards wine tastings and product knowledge sessions providing customers with a chance to upskill their palates and knowledge and experiment with new tastes with confidence.

The new logo, signage fonts and graphic were designed with clean colours and lines to convey a premium look for the new store. The exterior colour scheme needed to combine seamlessly with the graphics because the store is well positioned to catch the attention of passing traffic and the message conveyed needed to be immediate and uncomplicated for immediate understanding. With these requirements in mind, Resene Gargoyle (sandy beige) was selected for main wall areas accompanied by Resene Soapstone (warm neutral) on soffits and Resene Ravishing (deep cochineal red) on bollards, with a flash of orange in the form of Resene Rhapsody (tan terracotta) on the signage. The exterior is finished in Environmental Choice approved Resene Sonyx 101 waterborne semi-gloss.

The vinyl to paint matching, which is often difficult and cumbersome was made easier by utilising Resene's PMS Colour matching system, a great resource for those who work in the industry.

Painting Contractor: Robert Edwards Accredited Trades Limited
Signage: Niki McAlees, Designer, Banner and Sign Company
The Trusts: Michael Friend General Manager Operations and Dale Alderson Marketing Manager
Resene:  Angela Fell, Colour Services Representative; Gareth Welch, Project Services Manager
www.westharbourwines.co.nz
From the Resene News – issue 1/2009