Operation teamwork - Pacific Retail Group

Bright and welcoming with an atmosphere of identification - that was the look Pacific Retail Group, the parent company for Noel Leeming, Computer City and Bond & Bond, wanted to achieve in the Group's nationwide re-imaging programme for its three retail chains.

With this rationale in mind, Pacific Retail Group called in Resene Paints to assist with the colour development and make surface coating recommendations for the appliance retail stores.

To meet the client's needs, Resene compiled three files of specially mixed corporate colours for the Pacific Retail Group so that the colour formulations are regulated nationwide for the three chains through the Resene ColorShop network. To date, 16 Noel Leeming and 14 Bond & Bond stores have been completed.

While most property owners, managers and architects recognise Resene for its development of personalised corporate colour schemes and paint specification writing, few are aware that Resene provides a complete portfolio of project development services to ensure its clients achieve the best finish and protection.

Other Resene project development services that are available are site visits with a client to determine the requirements of a painting project and regular site visits during the painting contract to ensure paint specifications are being met.

Owner: Pacific Retail Group

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