Outside in

While most companies develop their corporate image from the inside out, a local Taranaki construction company have been so inspired by the exterior colour scheme on their refurbished premises in Wilson Street, Hawera that it has been used as the foundation for their new logo.

The fresh eyecatching exterior of Resene Lumbersider tinted to Resene Galactica (deep blue) and Resene Thunderbird (red orange) over Hardipanel and corrugated Zincalume has also been repeated on the interior for cohesive effect.

The brave departure from standard image development has enabled this company to mould a distinctive public persona attracting more than its share of the passing traffic's attention.

Architect: Neville Saunders, Saunders Architects Ltd
Building Contractor: Arthur Brown Construction
Painting Contractor: DR (Jack Gray) Ltd
Resene: Hawera ColorShop, Rob Morgan, Taranaki Branch Manager
From the Resene News – issue 2/2003

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