Nationwide branding standards are the joy of some and the curse of others. While they impose standards on all outlets they can be difficult to adhere to if the materials specified do not live up to the required standard. The Australian Matilda Service Station national chain experienced this difficulty trying to maintain its national palette of red, yellow and aqua, all colours prone to poor coverage and, even worse, fading when exposed to UV light. To exacerbate the situation a high gloss finish was desired but seldom delivered.
The solution was easy - two coats of Resene Hi-Glo high gloss acrylic tinted to Resene Bright Red, Resene Turbo and Resene Emerald Green over a primer coat of Resene Quick Dry Primer Undercoat. This simple yet effective system provides strong durable colour in high gloss, an irresistable combination of colour, durability, coverage and gloss that has Maltilda Service Stations waltzing.
Resene: Jason Osborn, Queensland Trade Sales Representative
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