House of Travel
House of Travel has evolved its brand and imagery over the years to ensure it remains relevant to today’s mobile consumer.
Years ago Resene developed the House of Travel trademark ‘Blurple’ so called because it wasn’t quite purple and it wasn’t quite any other colour. Dark and deep the formulating work took time and care to get just the right nuance. The colour has since stood the test of time for House of Travel exteriors and is still used today.
Inside the House of Travel stores have subtly changed with the times, a recent example being the House of Travel in Merivale. Here Resene Eighth Napa (grey brown) meets the striking feature wall of Resene Thunderbird (racy deep orange), an exciting hue to raise the energy levels and motivate action – just what you need when planning and booking travel.
Designer: Michael Mertz
Photos by Stephen Goodenough
From the Resene News – issue 4/2008
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