Makeover continues company's new look - Foodtown Sunnynook

Foodtown's re-imaging programme of 31 stores nationwide reinforces the supermarket's offer as a fresh, modern and convenient place to shop. The utilisation of the sunburst yellow logo and crisp white logo-type in a sharp blue background are the new exterior corporate colours for Foodtown. The colour of the sunburst logo is a super durable yellow, specially manufactured by Resene for Foodtown, as typical yellows did not meet the client's exterior durability requirements.

Inside, the panels above the aisles have been colour-coded to help shoppers determine the wide variety of products on sale. Interior painting took place outside shopping hours. This meant the paint selected had to be fast drying and low in odour, as well as durable and easy to clean, allowing visitors to shop as usual without experiencing unpleasant paint fumes.

Lustacryl waterbased enamel was specified on the walls which is equal in performance to traditional solventbased enamel paints, with all the advantages of acrylics. Resene Lumbersider was used on the interior panels and Hi-Glo was used on the exterior for its excellent durability.

Architect: TSE Group
Painting Contractor (Exterior - Sunnynook) Programmed Maintenance Services
Painting Contractor (Interior - Grey Lynn): G. Matassa Coatings
Proprietor: Progressive Enterprises

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