paint drip fashion

Resene paint on the catwalk

Federation took their ‘Paint it Black’ song choice to real life with dripping wet paint cascading down the white backdrop that adorned the start of the catwalk.

How do you make your brand stand out at fashion week? Well apart from having cool urban streetwear on the catwalk, you could also throw in some strikingly coloured paint to add an extra dimension. Federation took their ‘Paint it Black’ song choice to real life with dripping wet paint cascading down the white backdrop that adorned the start of the catwalk. Hues of Resene Turbo (energetic yellow), Resene Havoc (pure red), Resene Black, Resene Curious Blue (sky blue) and Resene Black White (grey white) generously flowed, creating quite a talking point.

And to complete the look, the usual goody bags were abandoned in favour of Resene paint pots filled with Red Bull, vodka, post it notes and highlighters.

www.federation.co.nz
From the Resene News – issue 1/2010

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