From the Resene News – issue 2/2006
Chile to go - Resene True-Prime
Work by Resene on a high quality primer for Treated Finger Jointed Pine Timber for ITI Australia to add value and quality to their product has opened the doorway for exports to Chile. Resene True-Prime coloured to Pacific Blue has been sold in the Australia market for the last few years as part of the ITI pretreated timber range. Following extensive growth in Australia, ITI are duplicating their marketing plans for sale into the USA market, serviced out of Chile.
For Resene, this means an initial shipment of over 30,000 litres of product has been shipped to Chile, to be followed by over half a million litres on an annualised basis.
ITI is Australia's biggest independent softwood lumber wholesaler and are committing more than A$10 million to set up a plant in Chile to treat and paint finger jointed pine for supply into the USA market. With over two million housing starts per year, the growth potential is significant. Initial production will focus on six thousands cubic metres of treated timber per month distributed from an ITI owned and controlled distribution centre in Baltimore, Maryland with further expansion planned into other areas.
With hundreds of thousands of litres of product required to support this Chilean operation, Resene True-Prime will be in hot demand.
Resene: John Kilby, Business Development Manager
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