Graffiti free

Community groups all over New Zealand were encouraged to eradicate graffiti in their area by painting over it with free Resene PaintWise EchoPaint paint. Thousands of litres of 100% recycled Resene PaintWise EchoPaint paint from the Resene paint recovery service were sent all over the country.

One of the recipients was the Kaiapoi Beautiful Towns programme who got so motivated with the access to free paint, that once they had used their first consignment of paint, they undertook an extensive assessment of the number of sites they could target for graffiti eradication and reordered more and more paint to cover them. Their ambitious plan included forty eradication sites in the Kaiapoi CBD and twenty bridge piles on the northern motorway across Waimakariri River. The three bridges targeted are part of the high public profile Waimakariri River Reserve Park so any tagging is a very public eyesore.

Resene donates good condition paint and grey waterborne paint collected through the Resene PaintWise service to not-for-profit organisations and schools. Over 50,000 litres has been donated already and orders are continuing to flow in. The Resene PaintWise EchoPaint paint is ideal for covering tagging and with all paint, packaging and freight charges met by Resene and The Resene Foundation, community groups can order as much as they require without charge. Community groups and councils can register for Resene PaintWise paint online.

Where specific colours are required, Resene has also developed Resene TagCover, a custom made range of waterborne satin paints formulated to provide a budget friendly paint system to cover graffiti available in a standard colour range in 10L pails with other sizes and colours available on request. To help communities deter graffiti, Resene does not manufacture any spray cans of paint. We do not supply spray cans of paint as part of any sponsorships and from 1 May 2008, Resene owned ColorShops have only sold paint to bonafide trade customers. Spray cans are not available for public sale.

With the combination of paint donations, Resene TagCover, spray can controls and the popular Resene Uracryl anti-graffiti coating, Resene is committed to reducing the graffiti in our communities.

From the Resene News – issue 1/2009

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