From the Resene News – issue 1/2007
Cool in black - Adidas head office
Taking cues from its owner, Adolf Dassler, 'Adi' from Adolf and 'Das' from Dassler were joined together to create a new company - Adidas in 1949. A little known brand in the following years, Adidas was worn by famous high jumper Dick Fosbury and later the winning Germany team in the 1974 World Cup final and from there the company continued to expand at a rapid pace, moving away from its manufacturing focus to a marketing focused company in the 1990s. 1996 saw 6000 Olympic athletes compete in Adidas clothing and sales bounded ahead by an additional 50%.
Today the three white stripes on black are instantly recognisable as
Adidas, a sought after emblem commanding a premium on all forms of sportswear.
Reflecting the striking nature of the brand on merchandise, Adidas applied
the same single minded focus to its Mt Wellington Head Office in George
Burke Drive. With a full exterior repaint and an interior refurbishment,
the building is set for success.
The exterior long run galvanised iron and previously painted concrete walls were coated with Resene Sonyx 101 CoolColour™, with a CoolColour formulation specially developed to match their black corporate colour. The Resene CoolColour technology improves the heat reflectivity of the coating reducing stress on the coating and substrate and heat transference to the interior, keeping the building cooler and minimising air conditioning costs in the hot Auckland summer.
Just a hop, skip and jump from the motorway and dressed in striking black walls and vivid white stripes, the Adidas Head Office is the ideal billboard.
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