Feedback

Rainbow’s End Entrance and Retail Centre


Auckland

From the Resene Total Colour Awards gallery of entries

Resene Total Colour Awards 2016
Rainbow’s End Entrance

The new Rainbow’s End entryway is the first redesign since this iconic kiwi theme park opened in 1982. RCG was engaged to design a striking new entry that could help accommodate more visitors, aid with queue busting and reinvent this exciting touch point – the first impression that people see on arriving for a day of fun.

RCG’s challenge was to design something that would stand up to the park’s expanding and changing needs over the next 30 years, as well as something related to the site’s history. The result is the 1055 square metre Gateway Building and monolithic new brand signage; a stylised fluorescent rainbow of rays that shoot up from the ground. Paint was made to match Rainbow’s End brand colours. PMS codes were supplied directly to Resene who assisted with the colour matching.

8.5 metres high, the pylons visually claim the entire entry space. The new rainbow is designed with a nod to 80s video games, which relates to the park’s new branding ‘fun on demand’. The coloured rays protruding into the carpark were a great way to mitigate the abundance of cold hard surfaces. It also offers a place where families and friends can pose and interact in front of the sign, without blocking the entry gates. All fixings for the pylons are cleverly concealed underground to allow safe visitor interaction and quality photo/social media opportunities.

Rainbow’s End Entrance and Retail Centre Rainbow’s End -1 Rainbow’s End -2 Rainbow’s End -3

The exterior wooden cladding exterior follows through to the building’s interior adding warmth and natural material elements that complement the rainbow entry and delineate the concourse from the gift shop. The canopy offers weather cover for comfortable queuing of large crowds and allows Rainbow’s End to install additional lights and decorations for seasonal festivals.

The added retail, café, shelter and seating area, in addition to increased ticketing kiosks and wayfinding, has made a dramatic improvement to the brand. Designed to maximise convenience and satisfaction on a very tight budget.

Architectural specifier: Sanjev Rakendra, RCG
Building contractor: W Scott Construction
Client and colour selection: Rainbow’s End
Interior designer: Andy Florkowski
Photographer: Jeremy Toth

Follow
View Videos
 

Resene Paints Ltd

Choose your Resene paint colours

Our vision is to be respected as an ethical and sustainable company and acknowledged as the leading provider of innovative paint and colour technology. View Resene’s profile and Environmental Policy.

Any personal data, such as name, address, phone, email details, supplied to Resene for the purposes of receiving newsletters, orders etc will be retained by Resene Paints Ltd and used only by Resene Paints Ltd and its trusted agencies for the purposes of communication/promotion/providing service to you. We do not sell, trade or otherwise transfer your personal data to outside third parties. If you wish to opt out of communication from Resene please complete our contact us form. View our full Privacy Policy.

We would love to hear from you if you wish to use Resene’s images, information and ideas for social medial, blogs, newsletters and other media use. Please email update@resene.co.nz and let us know what you need, what it is for and how Resene will be acknowledged as the source of the content. We are happy to assist with most requests.

Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online.   See measurements/conversions for more details on how electronic colour values are achieved.

Australia:
PO Box 924, Beenleigh, Queensland 4207
P: 1800 738 383. F: 1800 064 960
advice@resene.com.au
www.resene.com.au

New Zealand:
PO Box 38242, Wellington Mail Centre, Lower Hutt 5045
P: +64 (4) 577 0500, 0800 RESENE (737 363). F: (04) 577 0600
advice@resene.co.nz
www.resene.co.nz