Seminar series - November 2009


Neil henson, Fashionbytes Colour SeminarsNeil Henson, Fashionbytes, was in New Zealand recently sponsored by Resene to present his recent research on worldwide trends that will drive future design.

“Whatever route we choose to take we must stand out from the bland. These economic times are not a time for playing safe - keep it simple and make a key single statement one of either refined elegance or energetic playfulness.”

Colour overview

Au natural “… grounded in natural finishes and organic textures, a new colour mood draws us away from artificial and garish excess. Spring’s neutral range incorporates blonde woods, bleached bone and pearly shell tones in a serene palette.”

 

Colour seminars

Resene colour palette:

Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Double Concrete Resene Graceland Resene Half Foundry Resene Half Merino Resene Haystack
Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Milestone Resene Mondo Resene Stack Resene Triple Blanc Resene Triple Pavlova
Resene colour swatch        
Resene Triple Putty        

Crystal palace “… inspired by Victorian conservatories and glasshouses to modern urban towers and glass houses in rural settings, glass architecture alters the mood and alters colours by bringing the light indoors.”

Colour seminars

Resene colour palette:

Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Alaska Resene Cinderella Resene Effortless Resene Iceberg Resene Maverick
Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch  
Resene Paper Doll Resene Pretty In Pink Resene Reservoir Resene Secrets  

South coast “… this watery setting of turquoise, tiled fountains, swimming pools and sunny décor inspires a palette of Caribbean and tile blues, aquamarine, parrot green and key lime, contrasting against deeper blues and green of underwater life.”

fashion colours

Resene colour palette:

Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Bahama Blue Resene Blackout Resene Festival Resene Hot Purple Resene Kombi
Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Limerick Resene Mariner Resene Primetime Resene Push Play Resene Space Cadet
Resene colour swatch Resene colour swatch      
Resene Tuna Resene Zomp      

Some like it hot “… in the gathering dusk of late afternoon, the colours of dramatic gardens influence this colour palette." Dahlias, tangerine and scarlet petals against the secret depths of the garden. A time when the fairies come out.”

Fashion colours 2009 - 2010

Resene colour palette:

Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Belladonna Resene Cabaret Resene Cranberry Resene Daredevil Resene Flamingo
Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Genie Resene Jumpstart Resene Red Hot Resene Sun Resene X Factor

Sherbet bomb “… Spring’s palette of soft brights engages by connecting us with ‘light’. These wonderful colours remind us of summer sweets like sherbet bombs and pretty shades of icing pink, candied violets, sugared whites, citrus peel, enamel blue and glass green.”

Innterior decorating fashion colours for 2009

Resene colour palette:

Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Alabaster Resene Chelsea Cucumber Resene Crusta Resene Deep Blush Resene Moonbeam
Resene colour swatch Resene colour swatch Resene colour swatch    
Resene Onepoto Resene Subzero Resene Taffeta    

Faded and worn “… reminiscent of country shacks and rural retreats this palette evokes artist’s colonies and weekends away. This season’s dusty pales are faded and weathered. They remind us of jumbled seaside gardens laden with tea rose, wild iris, hydrangea and early blossom mingling with seagrasses and sea blues”.

design and colour seminar notes

Resene colour palette:

Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene Barely There Resene Elm Resene Gondwana Resene Hippie Blue Resene Lifesaver
Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch Resene colour swatch
Resene New York Pink Resene Sargent Pepper Resene Starbell Resene Tapestry Resene Trendy Pink

Understanding consumers
“It’s about meaning” – its time to think

Engaging in emotional values - today’s products have to have meaning, we have to understand why we have to have it.

Navigating complexity, trends – new opportunities.

Emotional consumption – we can put consumers into two contrasting mindset prototypes.

Key society drivers

Trends are never black and white more a shade of grey!

Major trend - Woman’s empowerment - Womenomics
It’s not about talking to women because it is fair, it’s because it makes business sense.

It’s not about revisiting the feminist doctrines of the 70s or male vs female Issues, it’s about recognising the rising economic, social and cultural importance of women in the future, in terms of design, marketing and manufacturing.

Tomorrow’s people

Free stylers – Rational hunter

The world is their playground, out of the box thinking, give them more.

Happy bohemian – Rational gatherer

A new informed world will enlighten them, they’re joyful and don’t want a lot of stress in their lives. Seeking a better world for people, health, wellbeing and design.

Caring explorer – Emotional gatherer

They want an equal world for everyone, huge social conscience.

Spiritual tourist – Emotional hunter

Sit around to watch the sunset, money can’t buy happiness, how will design enrich their lives?

Key society trends

Key opportunities 2011+
Innovation nation – educational and emotionally connecting.

Empowerment branding – emotional response and meaningful interaction.

Empathic architecture – sustainability and ethically correct.

Sensorial solutions – multi-dimensional touching all the senses.

To reach tomorrow’s people and reach society’s demands you must deliver innovative, empowering, empathic and sensorial solutions.

Tomorrow’s consumers – It’s all about meaning!

Interiors
No difference between commercial and residential, breaking down the boundaries, race and globalisation, there is no longer vast differences between people and cultures

1. Creativity – the ordinary becomes the extraordinary.
2. Emotion – engage heart and head, if we don’t love something we shouldn’t have it.
3. New order – relook at communication and knowledge.
4. Tactility – bringing in new levels.
5. Simplicity – remove all the distractions and focus on what is important.
6. Detail – it is the small things that make all the difference.

2010 is a time of uncertainty, a time for creative energy and a time for considered applications.

Our concern for sustainability and global ecological awareness doesn’t mean sacrificing quality… it enhances the necessity for it.

Architects and designer have to give their clients the best of all worlds, inspiration drawn from the natural world, especially in structure.

Colour application

Free stylers

Spiritual tourists

Free-spirit bohemians

New age explorers

Key points – Commercial interiors

Book recommended for reading
Best Ugly - And Other Principles of Design Connectivity by Avroko

Recommended reading for fashion colours and design

View 2008 seminar notes
View 2007 seminar notes
View 2006 seminar notes
View 2005 seminar notes

Follow
View Videos
 

Resene Paints Ltd

Choose your Resene paint colours

Our vision is to be respected as an ethical and sustainable company and acknowledged as the leading provider of innovative paint and colour technology. View Resene’s profile and Environmental Policy.

Any personal data, such as name, address, phone, email details, supplied to Resene for the purposes of receiving newsletters, orders etc will be retained by Resene Paints Ltd and used only by Resene Paints Ltd and its trusted agencies for the purposes of communication/promotion/providing service to you. We do not sell, trade or otherwise transfer your personal data to outside third parties.. If you wish to opt out of communication from Resene please complete our contact us form. View our full Privacy Policy.

Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online.   See measurements/conversions for more details on how electronic colour values are achieved.

Australia:
PO Box 924, Beenleigh, Queensland 4207
P: 1800 738 383. F: 1800 064 960
advice@resene.com.au
www.resene.com.au

New Zealand:
PO Box 38242, Wellington Mail Centre, Lower Hutt 5045
P: +64 (4) 577 0500, 0800 RESENE (737 363). F: (04) 577 0600
advice@resene.co.nz
www.resene.co.nz