From the Resene News – issue 4/2002
Complete experience - Modern furniture showrooms
Furniture retailing is fast becoming an art form, with the best in the
business combining furniture, accessories, flooring and painted walls
to help weary furniture shoppers visualise furniture options in realistic
room settings. Myer Grace Bros including Megamart in Australia and Noel
Leeming in New Zealand are leading the way offering vast expanses of
variously coated walls showcasing the latest in colour trends with the
latest in furniture design.
With up to 60 different coloured room sets in any one store, customers can quickly navigate and refine their colour and design preferences. In one single decision the customer can determine the desired furniture style and colour, appropriate accessorising items such as cushions, art and occasional furniture, and the appropriate Resene wall colour to complete the look. Selection as a set or individual elements is left to the customer's discretion ensuring the room set presentation caters to all needs.
Customers can enjoy selecting hues from life-size painted walls, each carefully signposted with the name of the Resene colour they have been coated in. The expanse of colour facilitates a fuller appreciation of favourites from Resene colour charts.
Products in Action
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